Monthly Archives: May 2013

Using images on Facebook Business Pages (Part 1 – Cover Photos)

Using images on Facebook Business Pages (Part 1 – Cover Photos)

Images on Facebook have a wide variety of uses, Cover photo, Profile image, App-buttons, status updates and as an accompaniment to links.
According to The Next Web (posted in January 2013) Facebook announced that it’s 1 billion users have uploaded a staggering 240 billion images. On an average basis, Facebook’s normal user would have more than 200 photos uploaded. This tells us that Facebook has become more of a visual social media.

Now that we know how often they are used; the question remains. Can we use them to drive more traffic to your website?

The answer to that is YES!

In Part 1 we will look at Facebook’s Cover Photo.
Facebook relaxed its rules on what can and cannot be used in your business page Cover Photo. Beforehand, you couldn’t have any prices or purchase information, no contact info or references to Facebook features and no calls to action. Now, you can! The one rule that does still apply is that your image cannot exceed 20% text.

Have a look at the examples below.

Examples:

Increase Likes

Promote Brands

Promote Products

Promote Blogs

With these new changes we are now presented with more opportunities; your Cover Photo can now be more visually stimulating, making them more engaging to your Fans.

Cover Photos are exactly like any picture on Facebook when clicked on; they have a section to add a description. Here you can promote your Brand, a Product, Your Blog or to include links to specific offers such as ebooks, coupons, webinars, free gifts, or applications. This is a very useful piece of real estate that many Facebook Page owners don’t utilise properly. So ask your fans to Click It……

**Stuck for ideas? Why not use PicMonkey. The Image below was done in 30 seconds, but it can be fun to spend a bit of time there and try all the options.

WP-head

If you found this helpful or have any further queries, drop me a reply.

Kieran.