7 Benefits of Having a Fan Page on Facebook
We’ve all done it, landed on a website, clicked their Facebook link to find that they’ve redirected you to a personal profile. I don’t know about you but I hate it. (And go no further!) Facebook has made it clear that it will be taking more aggressive steps to remove personal profiles used for business purposes. As a result, business owners who are using personal Facebook profiles to market their businesses are confronted with two choices: 1. Convert to a Fan Page, or 2. Risk deletion. Here are 7 benefits of having a fan page on Facebook.
1. Unlimited Fans
“I’ve all these people to talk to; they’re on my friend list so they must be interested in what I have to offer.” While we would all love it to be this easy, it isn’t! What you have is a load of people who hoard friends, for them it’s all about popularity; most of them won’t see your status updates never mind read them.
Facebook have placed a limit of 5000 friends on your personal profile page. (Why would you ever want to limit the amount of people who could view your content?) while your Fan Page can have an unlimited number of fans. Fans who have clicked your “Like Button” and because they have; you know for sure that they are interested in whatever you’re offering.
2. Search Engines
Using a Facebook Fan Page allows your business to be picked up and indexed by search engines. (Who dosen’t want to be found on Google?) I’ve recently watched a business (who doesn’t have a website) place a massive amount of time and resources on a personal Facebook page. Their friend count sits near 1000, but each post on average gets 3 likes. If this business had set up a Fan Page their contact details, photos of previous work and general keywords/phrases would have made them easier to find and accessible to people who don’t use Facebook.
3. Places & Checking In
By using a Facebook fan page you have the opportunity to connect your page to a place. This allows customers to check in, alerting their friends that they are at your business and providing them with a way to naturally promote you. This increases your engagement, not to mention your fan base. You want to show up on as many news-feeds as possible.
4. Facebook Insights
Facebook Fan Pages offer great analytics allowing you to track the amount of views a post receives and monitor your weekly reach, it allows you to understand your customer, what they like and don’t like, where they are from and when they are online. You can view your Total page Likes, daily active users, new Likes/Unlikes, demographics, page views, tab views, external referrers, media consumption. Along with interactions insights: Daily story feedback (Post Likes, Post comments, per post impressions), daily page activity (mentions, discussions, reviews, wall posts, video posts). None of this very useful information comes with a Personal profile. (Are you convinced yet? No……Read on!)
5. Facebook Tabs
Facebook tabs are only provided on Fan Pages, they are a fantastic piece of real estate sitting prominently under your cover picture. With tabs you can show a video introduction, use apps, and provide a newsletter opt-in form; feature new products or special offers and run competitions. (Please don’t be tempted to run a “Like & Share Competition. Click HERE“) You can offer discounts or special offers which is only offered to your fans who have clicked the “Like Button”. (Hidden from non-likers)
6. Admin Connections
By granting select people access to your Fan Page, you avoid giving out your password to multiple people. You can chose what rights they have and what they can do within your Fan Page. This also prevents you from being locked out of your own account. (Unhappy employee changes password, your locked out.)
7. Website Widgets
Likebox, Facebook Log-in, Comment stream and Activity feed, these are all tools that Facebook provide for fan page owners to use on their websites. They provide an extra way for your customers to engage with you, your business and your Facebook Page.
If you found this helpful or have any further queries, drop me a reply.