5 Tips For Launching Facebook Pages, From Digital Marketing Expert Sandi Krakowski

Facebook pagesDigital marketing expert Sandi Krakowski, founder of A Real Change International, took to the Facebook for Business page to share five tips for businesses looking to launch Facebook pages.

  1. Begin with research: Before you even launch your page, do a little research and get inspired by other pages already out there. Find some pages on Facebook that would be similar to yours and study what they’re doing. And pay attention to what very big brands are doing in your niche, since that will give you your first clue in terms of what you should be posting on your page.
  2. Learn as you go: Don’t be afraid to just get started — Facebook walks you through the steps and provides additional help resources so you don’t have to have every little detail set up perfectly. Just get going and learn as you go. I’d also say don’t be alarmed if you pick the wrong page category. You’re not going to be penalized, and Facebook makes it easy for you to change it. Over time, you can go back with a fine-tooth comb and perfect these little areas. Getting started and learning how the page works is really the important thing.
  3. Think about your “about” section: In your about section, your company overview should be very simple. Make it similar to the about page on your website. It’s also important to understand some keywords that should go into your description so that you’re easy to find. Of course, always put your phone number and your website address. It’s really just a matter of putting your existing business information on your page.
  4. Put your best face forward: Small business owners should always remember that people do business with people, they don’t do business with brands. I have found, from the small business owners that I’ve worked with, that if they put a picture on their page — whether it’s of the team or a key figure that the audience would connect with — engagement often goes way up. People connect with people way before they connect with a brand. And if you have something that you’re really interested in your customers seeing, post that as a photo on your page’s Timeline.
  5. Understand your goals: For me, loving our customers is not a marketing thing. It’s truly about having a relationship with them. But that relationship is going to be different for each business. For a restaurant or a lawyer or the owner of a retail store, their business is the products or services they provide. Each business needs to understand its goals, find its own way to reach their customers, and then use Facebook to have a relationship with their customers that will help them achieve those goals.


Facebook marketing weekly review (July 4th 2014)

AP Logo weeklyWe would like to wish our American friends a very happy 4th of July. Although we can’t bring you fireworks per se, we are hoping that this week’s content will add a little sparkle to your Facebook marketing campaigns. We hope you ‘like’ it!

Why not let us know what you think of this week’s Pulse? “Like” us on Facebook and leave your comments


#1 Performance Managing Your Facebook Ad Campaign

Author: Jason How, Jason HJH Social

Why read this article?

Marketing people love the famous saying – we know that half of advertising works, but we can’t tell you which half. Once you have a Facebook advertising campaign up and running knowing what to do next can be difficult. How do you know which ads are working? Find out how to performance manage your campaigns in this article.

What’s the PULSE on This?

  • Many people start advertising on Facebook without knowing how to sustain their efforts
  • Jason says you need to read your Ad Reports regularly if you want to know which ads are working
  • Accessing Ad Reports and analysing the metrics Jason highlights will help you to identify where ads are not performing
  • Doing this means you can concentrate your budget on the ads that are performing

>>Read the full article


#2 How to get Partner Categories Outside the US

Author: Nicholas Grizzell for AgoraPulse

Why read this article?

Partner Categories is one of the powerful ad targeting tools that Facebook has made available in recent times. The trouble is that it’s not available to advertisers outside the US. That puts you at a distinct disadvantage if you want to target US consumers but are based overseas. Find out how to work around the problem.

What’s the PULSE on This?

  • If you are based outside the US or you are a US citizen travelling abroad you won’t get access to Partner Categories
  • The reason is that when you access Facebook, your IP address is picked up and Facebook can identify that you are outside the US – but we have a work-around to share with you
  • Using a VPN will let you access Partner Categories by picking up your IP address as though you were in the US
  • This now means that if you are travelling from the US abroad you can still advertise using Partner Categories and if you are based outside the states using a VPN will give you access to Partner Categories to target US consumers.

>>Read the full article


#3 You CAN Edit Facebook Ads – Here’s How

Author: Jon Loomer, Jon Loomer Digital

Why read this article?

The inability to edit Facebook ads has long been a bugbear of advertisers. Small typos meant starting again from scratch. Find out how you can edit your ad text, thumbnail image, headline and link description. Doing so does come with a word of caution though – read on….

 What’s the PULSE on This?

  • Many advertisers have been complaining that they don’t have the ability to edit ads once set-up. Most don’t realise that they can do exactly that.
  • Jon recommends that you only make edits to ads in the early stages of creation and not long after an ad has been running so that you don’t skew your reporting data.
  • It is not advisable to use this feature to split test ads. If an ad is not performing you are better to create a new advert with new copy and imagery.

>>Read the full article


#4 Facebook Announcement: What to Expect from New Sidebar Ads

Author: Facebook for Business

Why read this article?

Facebook has made an announcement on what advertisers can expect from the new look Sidebar Ads. Find out what’s in store with the roll out of this update.

What’s the PULSE on This?

  • Facebook have started to roll out bigger Sidebar Ads and this change is sure to give advertisers an opportunity to get better engagement on those ads.
  • Facebook say that tests show increased click through rates and engagement, this is likely to make these ad types more expensive
  • With increased competition and more targeting options advertisers should expect a decrease in the overall number of impressions but an increase in the quality of those impressions.

>>Read the full article


#5 Updates to Facebook Pages Manager App

Author: Facebook for Business

Why read this article?

Facebook has launched new versions of the Pages Manager App on Android and iOS. Find out what changes are in the pipeline.

What’s the PULSE on This?

  • Pages Manager is getting a new look that will help managers with daily functionality and admin of their pages
  • The new design means that access to tools will be easier
  • Navigation has been improved and access to Insights will be faster and simplified

>>Read the full article

Did we leave anything out? Why not let us know what you think of this week’s roundup? “Like” us on Facebook and leave your comments and if you would like to know more about your page reach, check out our cool [free] tool



Why you shouldn’t buy Facebook Likes

Why you shouldn’t buy Facebook Likes


A client recently said to me “We are an established business, carrying “top of the range” products, 50 Likes doesn’t look good! We could buy some to make it look better.” Don’t, PLEASE DON’T! 

Three simple reasons why you shouldn’t buy Facebook Likes:

  • Honesty (Scamming Your Own Business)
  • Value (Purchased Fans Don’t Increase Business)
  • Page Statistics (Bigger Numbers will show Lower Statistics)

I searched and it looks like you can buy 1000 UK (or so the say!) Likes for around £69.99, and it will take a week to complete.

Now here’s the part where you have to ask yourself about your social media strategy. I have a Facebook page so I can learn about my customers, their interests, passions, and their opinions on  services I provide. From this, I can learn from my customers, do I need to adjust, add or drop  services. How do i do this? I ask!

So I have 1000 new Likes on my page, I ask a question – I get the same amount of replies as i had before my new likes appeared. So that means, i’m no better off having those new likes. (Why you shouldn’t buy Facebook Likes).
I post a link to my website and track the clicks – no new traffic, no new sales, no better off. (Why you shouldn’t buy Facebook Likes).
I get to the end of the week and all of the following week, my statistics are down why is this? I have 1000 new likes, (I don’t like those RED downward arrows) Why is this not working? I’m no better off!! (Why you shouldn’t buy Facebook Likes)

Well; I’ll bet, most of your new likes are not real people, I have a program here that will create 60 fake Facebook profiles per hour, (No, i’m not telling you the name of the program, and don’t ask.) but this is what you have just bought – Numbers (1000). New page likes, no post likes, shares or comments. (MONEY WASTED)

I’ve watched a local page (Public house) jump 1000 Facebook fans per week over the past month, a page with over 7000 fans is lucky if they get 1 or 2 likes per post and zero comments, I’ve seen posts with no interaction at all. Complete madness. (Money Wasted)

So, 7000 fans cost (Going by above price) £489.93 if you made that your yearly budget to gather real likes from real people using Facebook adverts, you would spend less than £9.50 per week, but here’s the thing – you would be connecting with real people, leading to real statistics – which improves the relationships between you and your customers leading to improved profits and a better business.

BUY Facebook advertising before you buy Facebook Likes.

Tell us if you tried buying Facebook likes and how that worked out for you.

If you enjoyed this post, please leave a comment below.

10 ways to use your Facebook Cover picture

10 ways to use your Facebook Cover picture

I don’t know about you, but I like to change my Facebook cover picture on a regular basis. Are you the same? It’s such a fantastic piece of Facebook real estate that can be put to great use, and it shows in your fans timelines each time you change it.

Important Info:

  • The dimensions of your cover picture are 851px X 315px.
  • You can use an image editor to create a fantastic Facebook Cover Picture
    (If you don’t have a good editor you could use www.picmonkey.com)

Each time I change it though I like to fit in a new piece of information about my business on it, a new service, product, a call to action or just my contact details.

Here are some clever ideas that you can implement into your cover pictures.

 Promote an Event

Promote a Facebook Event

Promote a product


Promote a New Service


To Say Thanks


Create Interaction


Introduce the Team


Post Your Contact Details


Give your fans a shout-out


Show off your awards


Create a Call-To-Action



Leave a comment to tell me how do you use your Facebook Cover Pictures?

A Simple Social Media Strategy

Facebook-AdA simple Social Media Strategy

Lets keep it simple.

  1. Build your website.
  2. Create your social media accounts.
  3. Create new pages on your website for news, offers, new products, etc etc.
  4. Post your new links on your Social Media accounts with a brief description. (This will increase website traffic.)
  5. Increasing website traffic creates an opportunity to place advertising on your Website (Google Ads, affiliate links etc) Monetizing your site.
  6. Create a mailing list from your website and Social medias (Collecting email addresses allows you to send links, offer special discounts to subscribers, and create high value returning customers.) (Quarterly, Monthly, Weekly, Daily)
  7. And REPEAT!

A Website – Before Social Media is a MUST!

A Website – Before Social Media is a MUST

WebsiteAre you a new business owner or been in business for a long time? Either way, you should know by now that you need an online identity. You need your brand showing up within the reach of the search engines at the very minimum.
When I started my business in 2006; I started with a website and a telephone. Now I have the reach of Facebook, Twitter, Google+, YouTube and numerous other Social Medias. (Which I love!). This got me thinking though, what would happen to my business if social media died tomorrow? Would I still have a business?
Well, yes! To put it simply, I have my own website, I have a mailing list, I have used the social Medias to gather contact details of clients who I work with now, and some whom I hope to work with in the future. (Read How do I create a simple Facebook Marketing Plan? to see a few tips and tricks on how to gather client information from social Media.)

It’s ironic to think that many small businesses still do not have a website and very little presence elsewhere. They think to themselves, “Business has been kind to me so far so I don’t need it” or “I have enough word of mouth out there to keep me going!”.
Every business needs a Marketing Strategy and one that is flexible to cope with today’s climate.

“So, let’s start with a simple website, buy a domain name, stick a few pictures and a bit of text on it, contact details and a map. There you go, that’s it done. I’ll look at it again in a few years’ time.”

Please don’t think about your website like this. Think of it as an extension to your business; keep it fresh, modern and up-to-date. The search engines LOVE revisiting a website to find new information to index.

Let’s start with a Domain Name

I love buying domain names, (It’s fun) but it comes with its own set of challenges. Every Tom, Dick and Harry before you; who has bought a domain name has already bought that exact domain name that you wanted for your website. So you have to become creative, most times, you will put together a combination of your business name and either a town, city or country (NI) before your ending suffix. (.com/.net/.co.uk)

Build a website

As I said earlier, your website will become an extension to your business, so as you would if you were building and extension onto your house, call a professional. Most web developers; if told can work within your budget.  However, the return on investment for building a quality website will make it well worth the cost.

Registering your site with Search EngineS

Yes, I have a Capital “S” on the end of engines above, most people think of Google when they talk of search engines. I like to add websites that i build to all the major search engines, and some of the smaller ones. (Have a look at the search engine page on Wikipedia to see how many there is and how fast they all come and go).
Before we can add a site to the search engines we need to make sure it’s ready to be indexed by them. This means the site needs to be Search Engine Optimized (SEO).
A Search engine will look for a certain amount of items when it crawls your site. Seo-optimization

  1. A focus keyword (The main Keyword for that page, If your business is a bakery, then the word “bakery” needs to be used quite a few times within the content of the page.)
  2. Heading (H1, H2, H3, and so on are HTML Heading tags, which create a heading at the top of a page. The focus keyword would normally be used here.)
  3. Page URL: (Your WWW. can also have the focus keyword )
  4. Content: (Use your focus keyword as often as possible within your content, but make sure the grammar is good.)
  5. Meta description: (This is the small paragraph that you will see under the link on a Google page. (Search engine results page))

With the tasks above completed, you’re on your way to becoming competitive in your local market. Now it’s time to use social media to drive traffic to it.

As always, If you found this helpful or have any further queries, leave a reply.


How to claim your Facebook page Vanity URL

How to claim your Facebook page Vanity URL

I recently set up Facebook pages for a couple of local bands and in doing so i had to visit pages belonging to other bands. I was stunned to find that these pages were still using the URL that Facebook had given them.

  • www.facebook.com/pages/1234987650011

Imagine standing on a stage calling that out or having it printed on a poster or t-shirt? It’s not the easiest to remember! What most people don’t know; when you build a Facebook page and have more than 25 fans you can claim your own Facebook Vanity URL.

  • www.facebook.com/YOURNAME

Let me show you how to claim your Facebook Page Vanity URL

1. Visit https://www.facebook.com/username

Once you get there, you should see this.

2. Click on the “—Pages” drop-down and select the page you’re claiming the Vanity URL for.

3. Enter your desired Username – Keep it simple and branded and remember as it’s part of your URL it can’t have spaces or symbols.

Vanity Url

4. Check availability – This is where Facebook tells you if your desired username is available. If it isn’t already in use by another page then you should see the box below. If you have chosen a username that is already in use then you need to get creative. You could place a hyphen (-) or underscore (_) between the words and retry.


5. If the username you chose is available, then click “Confirm”. Facebook will show you a “Success” pop-up:


6. Click the “OK” button and that’s it. Your Facebook page now has an easy to remember Vanity URL.

As always

If you found this helpful or have any further queries, drop me a reply.


7 Benefits of Having a Fan Page on Facebook

7 Benefits of Having a Fan Page on Facebook

friend-profileWe’ve all done it, landed on a website, clicked their Facebook link to find that they’ve redirected you to a personal profile. I don’t know about you but I hate it. (And go no further!) Facebook has made it clear that it will be taking more aggressive steps to remove personal profiles used for business purposes. As a result, business owners who are using personal Facebook profiles to market their businesses are confronted with two choices: 1. Convert to a Fan Page, or 2. Risk deletion. Here are 7 benefits of having a fan page on Facebook.

1. Unlimited Fans

“I’ve all these people to talk to; they’re on my friend list so they must be interested in what I have to offer.” While we would all love it to be this easy, it isn’t! What you have is a load of people who hoard friends, for them it’s all about popularity; most of them won’t see your status updates never mind read them.

Facebook have placed a limit of 5000 friends on your personal profile page. (Why would you ever want to limit the amount of people who could view your content?) while your Fan Page can have an unlimited number of fans. Fans who have clicked your “Like Button” and because they have; you know for sure that they are interested in whatever you’re offering.

2. Search Engines

Using a Facebook Fan Page allows your business to be picked up and indexed by search engines. (Who dosen’t want to be found on Google?) I’ve recently watched a business (who doesn’t have a website) place a massive amount of time and resources on a personal Facebook page. Their friend count sits near 1000, but each post on average gets 3 likes. If this business had set up a Fan Page their contact details, photos of previous work and general keywords/phrases would have made them easier to find and accessible to people who don’t use Facebook.

3. Places & Checking In

By using a Facebook fan page you have the opportunity to connect your page to a place. This allows customers to check in, alerting their friends that they are at your business and providing them with a way to naturally promote you. This increases your engagement, not to mention your fan base. You want to show up on as many news-feeds as possible.

4. Facebook Insights

Facebook Fan Pages offer great analytics allowing you to track the amount of views a post receives and monitor your weekly reach, it allows you to understand your customer, what they like and don’t like, where they are from and when they are online. You can view your Total page Likes, daily active users, new Likes/Unlikes, demographics, page views, tab views, external referrers, media consumption. Along with interactions insights: Daily story feedback (Post Likes, Post comments, per post impressions), daily page activity (mentions, discussions, reviews, wall posts, video posts). None of this very useful information comes with a Personal profile. (Are you convinced yet? No……Read on!)

5. Facebook Tabs

facebook-tabsFacebook tabs are only provided on Fan Pages, they are a fantastic piece of real estate sitting prominently under your cover picture. With tabs you can show a video introduction, use apps, and provide a newsletter opt-in form; feature new products or special offers and run competitions. (Please don’t be tempted to run a “Like & Share Competition. Click HERE“) You can offer discounts or special offers which is only offered to your fans who have clicked the “Like Button”. (Hidden from non-likers)

6. Admin Connections

By granting select people access to your Fan Page, you avoid giving out your password to multiple people. You can chose what rights they have and what they can do within your Fan Page. This also prevents you from being locked out of your own account. (Unhappy employee changes password, your locked out.)

7. Website Widgets

Likebox, Facebook Log-in, Comment stream and Activity feed, these are all tools that Facebook provide for fan page owners to use on their websites. They provide an extra way for your customers to engage with you, your business and your Facebook Page.

If you found this helpful or have any further queries, drop me a reply.