Using images on Facebook Business Pages (Part 1 – Cover Photos)

Using images on Facebook Business Pages (Part 1 – Cover Photos)

Images on Facebook have a wide variety of uses, Cover photo, Profile image, App-buttons, status updates and as an accompaniment to links.
According to The Next Web (posted in January 2013) Facebook announced that it’s 1 billion users have uploaded a staggering 240 billion images. On an average basis, Facebook’s normal user would have more than 200 photos uploaded. This tells us that Facebook has become more of a visual social media.

Now that we know how often they are used; the question remains. Can we use them to drive more traffic to your website?

The answer to that is YES!

In Part 1 we will look at Facebook’s Cover Photo.
Facebook relaxed its rules on what can and cannot be used in your business page Cover Photo. Beforehand, you couldn’t have any prices or purchase information, no contact info or references to Facebook features and no calls to action. Now, you can! The one rule that does still apply is that your image cannot exceed 20% text.

Have a look at the examples below.

Examples:

Increase Likes

Promote Brands

Promote Products

Promote Blogs

With these new changes we are now presented with more opportunities; your Cover Photo can now be more visually stimulating, making them more engaging to your Fans.

Cover Photos are exactly like any picture on Facebook when clicked on; they have a section to add a description. Here you can promote your Brand, a Product, Your Blog or to include links to specific offers such as ebooks, coupons, webinars, free gifts, or applications. This is a very useful piece of real estate that many Facebook Page owners don’t utilise properly. So ask your fans to Click It……

**Stuck for ideas? Why not use PicMonkey. The Image below was done in 30 seconds, but it can be fun to spend a bit of time there and try all the options.

WP-head

If you found this helpful or have any further queries, drop me a reply.

Kieran.


44 thoughts on “Using images on Facebook Business Pages (Part 1 – Cover Photos)

    • Hi Mark, thanks for the comment
      Definitely, PicMonkey is worth playing around with. Any image can be turned into a powerful message.

      Kieran

  1. I was surprised that there was not a huge announcement that the rules had been softened. But, glad that they were. The cover image is the biggest image you can use on your Facebook page… do it right!

    Great examples in your article. And, I will go try picmonkey.

    Looking forward to part 2.

    • Hi Rachel, Thanks for the comment.
      Facebook announced it quite quietly a few weeks ago, but it has been quite public on the social medias ever since. Part 2 will be posted next week (Profile pictures and app images)

    • Hi Loretta, Thanks for the comment.
      Yeah, it’s a quality piece of real estate, i’m very glad to at last be able to put it to some use. 🙂

    • Hi Julie, Thanks for commenting.
      I really do like it, as i’ve said before, you can take an ordinary image and turn it into a powerful message. 🙂

    • Hi Tina, Thanks for the comment, Glad i could help, If there is anything i can assist with when you are working on your site(s) and Facebook page(s) during the summer, don’t hesitate to ask.

  2. Great informative post!!! I never used pic monkey, but i am going to try it! We use Photo’s on FB as much as we can to drive everyone back to us!

  3. As social manager, I encountered no problem creating cover photos on Facebook. Google plus does. Took me 3 hours to figure out how to fix the size.
    Don’t miss sharing part 2…will look forward to that next post. Thanks for sharing!

  4. Great info, my problem is I can never get the exact measurements for the cover photo, will dig deeper to get the correct info on the measurement. Thanks for sharing

  5. Thank you for this great information. I have added links to my website and blog to my fb fan page cover photo. I don’t know why I never thought of this.

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