How to Pick Brand Colours That Attract the Right Audience

🎨 Your brand colours are saying more than you think

Before people read your caption, click your link, or hear your voice, they feel your visuals. The colours you choose aren’t just for aesthetics. They trigger emotion, signal value, and build trust within seconds.

Choosing the right palette helps you attract the right people and gently repel the wrong ones.

Here’s how to pick a palette that fits your business and where to use it so it actually works.

Today’s Business Example: A Wellness Coach

You’re a coach helping people find calm, clarity, and better habits. But your branding feels scattered. Some posts are teal, some grey, some neon peach. The overall vibe is confusing, not calming.

Let’s bring clarity to your colour story.

✅ Step 1: Choose Colours That Reflect Your Vibe and Audience

Ask yourself:

• Do I want my brand to feel bold or grounded?

• Should it be high-energy or soothing?

• What do I want people to feel when they see my content?

Example for a wellness coach:

• Soft greens = balance, health, calm

• Earthy neutrals = natural, grounded

• Muted purples = insight, reflection

Skip trendy tones if they don't match the emotional energy you're trying to create.

✅ Step 2: Pick 3 to 5 Core Colours

Use this simple formula:

1. Primary - your go-to colour

2. Secondary - adds contrast or complements the primary

3. Accent - used for highlights, CTAs, or visual pop

4. Background/Base - whites, creams, light neutrals

Need help building your palette? Try Coolors.co or Canva’s built-in Brand Kit.

✅ Step 3: Use Your Colours Consistently Across Platforms

Once you've chosen your palette, use it in:

• Canva graphics (posts, carousels, Reels covers)

• Instagram Story highlight covers

• Your website buttons and headings

• Pinterest pins

• PDF freebies and email graphics

• Link-in-bio pages

Consistency builds brand recognition and trust quickly.

🎯 Why This Works

• You create a consistent visual experience

• The right colours send emotional signals to the right audience

• It saves time by removing design guesswork

🔧 Tool of the Day

Use Canva's Brand Kit to lock in your palette, fonts, and logos for quick access when designing content.
Need more flexibility? Coolors is great for exploring and exporting colour combinations.

📣 Want Help Creating a Brand Style That Feels Like You?

I help small business owners define their brand look and voice so your content shows up consistently and confidently - without design overwhelm. 📩 Let’s work together