Social Media Marketing

It’s easy to think you need a viral post to grow.But here’s the truth I share with every client: you don’t need millions of views - you need the right views.

If you've ever typed something into ChatGPT and thought, “That’s not what I meant at all”… you're not alone.

If you’re still copy-pasting the same 30 hashtags under every post - stop.Not only could that be doing nothing for your visibility… it might actually be hurting your reach.

When most people think of SEO (search engine optimisation), they think of blogs or websites.

If you feel like you're doing everything right but still not seeing results on social - you're not alone.

Let’s talk about comments.

Think Reels = dancing and talking to camera?Think again.

If you’ve ever asked ChatGPT to “sound more like me” and it didn’t - this is for you.

Stories don’t have to be last-minute.

Be honest - when’s the last time you looked at your analytics and actually knew what to do next?

Ever noticed that little "Boost Post" button pop up right after you publish?

Let’s be real - not everyone wants to be on camera.And the myth that you have to show your face to grow on TikTok? Completely outdated.

Let’s clear something up: growing on social media doesn’t mean you need to post every single day.

Boosting a post on Facebook can work wonders - but only if it reaches the right people.

Reels are one of the best tools for growth right now - but views don’t always mean results.

Let’s be real - sitting down on a Monday and staring at a blank screen isn’t the vibe.

Launching something soon?A new service, special offer, digital product, ebook, or course?

Your Offer Highlight should be doing more than just sitting there looking pretty.

Ever tried to write “what you do” in one sentence... and ended up with a paragraph?Yeah. Been there.

AI is brilliant. I use it every day in my content strategy and with my clients.

Let’s be honest - writing sales content can feel awkward.

Stories are still one of the most powerful tools in your content kit.

AI can write for you - but it can’t feel for you.That part? Still yours.

Wrote a blog post? Amazing.Now don’t let it just sit on your website gathering dust.

You know what would be amazing?Having someone on your team who just gets your voice, your offers, and your audience.

Let’s be real - social media gets overwhelming fast when you’re winging it.

Let’s clear something up:AI isn’t here to replace your voice - it’s here to support it.

If your AI results are hit-or-miss, this is why:You're starting from scratch every time.

If you’re still typing “Write a caption about…” into ChatGPT, let’s level up.

You already know storytelling sells - but writing story-based posts from scratch? That’s where most business owners freeze up.

Ever open ChatGPT, type a prompt, and feel completely underwhelmed by the response?

Batch Your Reels Hooks with AI (So You’re Never Staring at a Blank Screen)

One of the easiest ways to create content your audience actually cares about?Answer the questions they’re already asking you.

You know carousels are one of the best ways to get saves, shares, and followers on Instagram.But planning them can feel overwhelming - especially when you’re trying to make each slide valuable and visually cohesive.

Ever feel like you’re posting random topics with no plan?Or worse - you post about your offer once, then don’t mention it again for weeks?

Add Personality to Your Posts: Prompting for Tone + Voice

Why Your AI Outputs Feel Flat - And How to Fix Them...

Train ChatGPT like a VA: What to Feed It (and What to Skip)Ever feel like ChatGPT gives you random or off-brand responses?It’s not that AI can’t help - it’s that you’re not giving it enough of the right information.

You don’t need 7 unique ideas every week to stay consistent online.

Ever had a brilliant idea for a post or a masterclass - but it felt like a tangled ball of yarn?

You tried ChatGPT. It wrote something decent. But it didn’t sound like... you.

Ever sit down to design a post and go completely blank?

Writing captions used to be the biggest time-suck in my content workflow.

One of the biggest mistakes I see business owners make?They mention their offer once, then go quiet.

What Makes a Good Prompt?

Let’s be honest - planning social media content for the whole month can feel like a full-time job (and that’s before you even open Canva).

If your content strategy feels like “just post and hope,” I’ve got a better plan.

You’ve probably heard it before: