Social Media Marketing

Short-form video is the king of social media right now. Instagram Reels, TikTok, YouTube Shorts, these are where attention (and algorithms) live. But let’s be honest: keeping up with the demand for daily or near-daily video content is exhausting.

The festive season is a whirlwind for businesses. There’s pressure to create eye-catching campaigns, join every trend, and post non-stop to stay visible. But here’s the problem: most businesses burn out or run out of ideas halfway through December.

Getting people to start watching your videos is one thing. Getting them to stay until the end? That’s where the real challenge lies.

Every business owner knows their customers are the key to growth. But here’s the challenge: truly understanding your customers,  their needs, frustrations, desires, and decision-making triggers, takes time and effort.

Black Friday is no longer just one day, it’s a global shopping season. For small businesses, it’s both an opportunity and a challenge. Competition is fierce, attention spans are short, and your audience is flooded with offers.

The festive season is one of the busiest times of year for brands on social media. Everyone wants to join the conversation, but let’s be honest: most festive content looks forced.

Growing your following is exciting. Every new like, comment, or follower feels like progress. But here’s the truth: followers don’t pay the bills, clients do.

Every business knows they should “post consistently” on social media. But here’s the problem: consistency is hard.

Running ads used to be simple. You picked a few interests, set an age range, and hoped for the best. But as competition has grown, the old way of targeting has lost its edge.

Every business wants more reach on social media. But the big question is: should you rely on organic posting, or should you put money behind your content and boost it?

Instagram Reels and TikTok videos are the fastest way to grow your reach on social media. But let’s be real: creating polished, professional videos takes time. Filming, editing, captions, trends,  it all adds up.

You’ve probably heard that to grow online, you need to “post every single day.” But let’s be honest: for most business owners, that’s not realistic. Running your business already takes all your time, adding the pressure of creating daily content is a fast track to burnout.

One of the hardest parts of social media marketing isn’t writing captions, editing videos, or even dealing with algorithms. It’s deciding what to post every week.

If you’ve ever thought about running paid ads but felt overwhelmed, boosting a post is usually the easiest entry point. On platforms like Facebook and Instagram, the “Boost” button promises to put your content in front of more people, all it takes is a small budget.

Boosting posts is often the first step many businesses take when experimenting with paid social media. It feels easy: pick a post, hit the “Boost” button, add budget, and hope for the best. But here’s the problem: most boosted posts don’t work.

TikTok has become one of the most powerful platforms for organic reach. It’s where trends are born, where new brands are discovered, and where even small businesses can explode overnight. But there’s a common challenge many people face: they don’t want to be on camera.

In today’s digital landscape, brands measure success through likes, views, and shares. But here’s the catch: not all engagement is created equal.

If you’ve been posting on social media for a while, you’ll know that getting comments can feel like pulling teeth. Likes are easy. Saves and shares are great. But comments? Those are harder to come by.

Boosting posts on Facebook and Instagram is often the first step small business owners take into paid advertising. It feels easy: choose a post, hit the blue “Boost” button, add a budget, and hope for results.

If you’re like most business owners, you’ve probably said at some point: “I don’t have enough content for social media.”

Every week, a new trend pops up on Instagram, TikTok, or even LinkedIn. A trending sound, a new template, a challenge that “everyone” is doing. And if you’re a business owner trying to keep up, you probably feel the pressure to jump on every single one of them.

Planning a social media campaign can feel overwhelming. You’ve got multiple platforms to cover, different content formats to think about, and the pressure of making sure every post actually ties back to your business goals.

When was the last time you showed the “messy middle” of your business? Not the polished final product, not the staged promo shoot - but the real process that gets you there.

Halloween isn’t just for costumes and pumpkins - it’s one of the best times of year for bars, nightclubs, and event venues to pack out their spaces. Themed nights, spooky cocktails, live DJs, and dress-up competitions all create the kind of buzz that gets people talking and posting.

Boosting a post can feel like the easiest way to get more reach. One click, set a budget, and suddenly your content is “advertising.” But here’s the truth: not every post deserves to be boosted.

When it comes to Reels, the first three seconds are everything. If your hook doesn’t grab attention, your audience will scroll past before they even hear your message.

If you’ve ever sat staring at your phone thinking, “What should I post as a Reel this week?”, you’re not alone. Coming up with fresh ideas consistently is one of the hardest parts of social media marketing - and it’s also why so many business owners give up on Reels altogether.

For many business owners, social media is the first thing to slip when things get busy. You post once, then nothing for weeks. Then you post again, hoping to make up for lost time.

If you’ve ever sat staring at your phone thinking, “What should I post as a Reel this week?”, you’re not alone. Coming up with fresh ideas consistently is one of the hardest parts of social media marketing - and it’s also why so many business owners give up on Reels altogether.

Running social media for a business can feel like a full-time job - even when it isn’t supposed to be. Between creating content, writing captions, scheduling posts, engaging with followers, and tracking results, it’s no wonder most business owners feel overwhelmed.

September might feel early to be talking about Christmas, but on social media, early preparation is everything. The businesses that win the Christmas season are the ones that start planning now - not those scrambling in December.

If the thought of sending a cold DM makes your stomach turn, you’re not alone. Most business owners avoid pitching in DMs because they don’t want to come across as spammy or pushy. The problem is, DMs are one of the most powerful ways to build genuine connections, start conversations, and land clients.

When you scroll through social media, what makes you stop? It’s rarely the perfectly polished corporate post. It’s the one that feels like it’s speaking directly to you.

If you’re starting from scratch on social media, staring at “0 followers” can feel intimidating. You might be thinking: “What’s the point of posting if no one’s there to see it?”

If you want your audience to stop scrolling and actually care about what you’re saying, you need to show them transformation.

Most business owners know the feeling: it’s Monday morning, you open your Facebook page… and your mind goes blank. So you throw something together - a stock photo, a quick caption - and hope for the best.

One of the smartest ways to grow on Instagram isn’t about posting more - it’s about posting smarter.

One of the biggest mistakes I see business owners make on social media is writing captions that only describe the product or service.

If your content plan for the week usually lives in your head… until Monday morning rolls around and you’re scrambling for ideas - you’re not alone.

When someone leaves a comment on your Post, TikTok, or short-form video, it’s more than just a little dopamine hit.

If you’ve ever posted something on social media and thought,“Why did no one click that?”…it might not be the content itself - it might be your hook and your CTA.

Boosting posts can be a great way to get more eyes on your content - but if you’ve ever thrown £10 at Facebook or Instagram and seen nothing happen, you’ll know it’s not as simple as pressing “Boost”.

Stories are one of the most underused selling tools on social media - and I’m not talking about shouting “Buy now!” in every frame.I’m talking about building trust, showing behind-the-scenes, and leading your audience towards buying without it feeling like a hard sell.

Running a business already demands your full attention. You’re juggling sales, staff, customer service, stock, and admin - and then there’s social media. Many small business owners fall into the trap of thinking, “I’ll just post something quick myself.”

If you’ve ever sat down to post on social media and thought, “What on earth do I write under this?” -you’re not alone.Caption writing is one of the biggest time drains for business owners.

If you’ve been told the secret to growing your social media is to “just post more often” - ignore it.More posts don’t automatically mean more engagement. In fact, for most business owners, posting more can just mean burning out faster.

If you’re spending hours trying to come up with social media ideas, only to post something random just to “get it up,” you’re wasting valuable time.

One of the quickest ways to waste money on social media?Boosting your posts to “everyone”.