You’ve got the logo. You’ve got the grid. You’re posting regularly.
But if your bio or profile isn’t crystal clear — chances are, people are scrolling right past you.
The number one thing I see small business owners forget?
Telling people exactly what to do next.
Let’s break this down — and show you how to fix it today, in under 10 minutes.
Today’s Business Example: A Dog Groomer
You run a lovely local dog grooming salon. You post adorable before-and-afters, cute videos of happy pups, and a few behind-the-scenes clips.
But when someone clicks on your profile — they get:
“Dog lover 🐾 | Fluffing pups since 2017 | DM for more info”
It’s sweet — but it’s missing the most important part: a clear call to action.
✅ Here’s What Your Profile Needs to Do in 3 Seconds:
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Say what you do
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Say who it’s for (or where you are)
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Tell them what to do next
✅ Quick Fix Example for a Dog Groomer (Instagram Bio):
✂️ Expert Dog Grooming
🐶 Bath, cut & pamper for all breeds
📍Belfast-based | Book online 👇
🔗 [booking link]
Now people know:
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What you offer
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Who it’s for
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Where you’re located
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How to book
Simple. Actionable. Effective.
✅ Apply This to Any Platform:
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Facebook Page: Add a pinned post or call-to-action button (“Book Now”)
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TikTok Bio: Keep it short, but add location + CTA
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Pinterest Profile: Add your services and website
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LinkedIn Headline: “Dog Groomer | Helping Belfast’s pups look their best since 2017 | Appointments open”
✅ Bonus: Use Link Stickers in Stories (and Reels!)
If you’re on Instagram and you’ve got the link sticker, use it!
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“Tap to book your pup’s next pamper”
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“View services & prices”
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“See our gallery of grooms”
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Who Should Read This?
✅ Business Owners
✅ Startups
✅ Marketing, Finance, and Operations Pros
✅ Anyone curious about AI
📘 No fluff. Just real-world strategies you can start using today.
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Daily AI Prompt to Try
Type this into your favourite AI program.
Today’s Business:
A dog groomer optimising their Instagram and Facebook profiles for bookings.
“Write a compelling Instagram bio and Facebook ‘About’ section for a dog groomer based in Belfast. Make it clear, friendly, and action-oriented, with a booking CTA.”
Swap “dog groomer” with [your business] and watch your profile do more of the work for you.
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