How to Turn Comments and DMs Into Clients

You’re getting comments. People are liking your Reels. You’ve even had a few DMs.

So why aren’t more of those interactions turning into actual bookings or sales?

Here’s the secret: engagement is only half the job — the other half is learning how to respond in a way that builds trust and moves people towards action.

And with a little help from AI, you can do it quickly, consistently, and without sounding like a robot.

Today’s Business Example: A Nutrition Coach

You post daily tips, recipes, and client wins on Instagram and Facebook. People often reply with things like:

• “Omg I needed this today!”

• “What should I eat if I work late shifts?”

• “How do you stay so consistent with meal prep?!”

But those convos don’t always lead to bookings.

Here’s how to guide them, gently — and effectively.

✅ 1. Use AI to Draft (or Pre-write) DM Replies

AI can help you:

• Respond faster

• Keep your tone friendly and helpful

• Avoid forgetting key info

Prompt example:

“Write a friendly DM reply to someone who asks for tips on healthy eating with a busy schedule. Keep it helpful but mention that I offer 1:1 coaching for personal plans.”

Use this to create message templates you can tweak on the fly.

✅ 2. Turn Comments Into Conversations

Don’t stop at “Thanks!”

Instead, reply with a question or invite them to DM you.

Example:

“Thanks! I’ve actually got a free guide on that — want me to DM it to you?”

Then use a pre-written AI message to start the chat in your DMs:

“Hey! Just saw your comment — here’s that freebie I mentioned. Let me know if you want tips tailored to your goals 💬”

✅ 3. Create a “Conversation Funnel”

This is a simple structure that moves people from curious to client:

Engaging content → Comment or Story reply → Helpful DM → Invite to learn more / book

You don’t need hard sells — just natural progression.

AI can help you:

• Draft your CTA lines

• Create a mini script for DM convos

• Write follow-up reminders in your tone

✅ 4. Add a CTA Sticker to Stories

If you’re using Stories regularly (you should be!), try adding:

• A poll: “Need meal prep help?”

• A quiz: “What’s your food personality type?”

• A CTA sticker: “DM me your biggest nutrition challenge — I’ll send a tip”

This opens the door for real convo — and gives you a reason to reply with value.