How to Build a Swipe-Worthy Pinterest Strategy

🧠 Here’s what most small business owners miss:

Pinterest isn’t just for mood boards and recipes - it’s a search engine.

If your brand is visual, educational, or inspirational… you’re leaving traffic on the table by ignoring Pinterest.

The good news? You don’t need a full strategy doc or weeks of planning.

Here’s how to build a Pinterest system that drives clicks, saves, and traffic - in just one afternoon.

Today’s Business Example: A Wedding Florist

Let’s say you're a florist who designs dreamy wedding installations.
You post gorgeous content on Instagram, but you haven’t touched Pinterest since 2018…

Here's how to change that in one afternoon:

✅ Step 1: Create 5 Core Boards Around Your Content Themes

Think in terms of what people search for.

For a wedding florist:

• Boho Wedding Florals

• Colourful Bridal Bouquets

• Wedding Flower Trends 2025

• How to Choose Your Wedding Flowers

• Behind the Scenes with a Wedding Florist

Each board = a content bucket you can pin to weekly.

✅ Step 2: Design 3-5 Pinterest-Worthy Graphics per Topic

Don’t just pin your IG posts - they’re not the same format.

Use Canva’s Pinterest templates to design tall, scroll-stopping graphics (1000x1500px works great).

Pro tip: Add text overlays like:

• “Wedding Flowers by Colour Palette”

• “Top 5 Bridal Bouquets for 2025”

• “Real Wedding Florals from N.Ireland 🌸”

✅ Step 3: Batch Your Pins and Schedule with a Free Tool

Use Pinterest’s native scheduler (yep, it’s free!) or tools like Tailwind (if you want more control).

Start with:

• 3 new pins per board

• Post 1-2 pins per day to start

• Link each pin to your site, blog, or Instagram highlight

Consistency + clarity = swipe-worthy strategy.

🎯 Why This Works:

• Pinterest is evergreen - your content keeps working long after it’s posted

• You’ll drive traffic to your offers, portfolio, or lead magnet

• You position yourself as the expert before people even reach out

🔧 Tool of the Day:

Canva’s Pinterest Templates + Pinterest Scheduler
Batch-create pins using Canva’s free templates. Then use Pinterest’s own scheduler to auto-post across the week.

📣 Want Your Brand to Be Found (Even While You Sleep)?

I help small businesses build visual strategies that attract and convert — including Pinterest, Instagram, and beyond. 📩 Let’s work together