☕ Let’s be real:
Hashtags aren’t dead - they’re just different now.
If you’re still slapping 30 random hashtags onto your posts and hoping for magic, it’s time to rethink your strategy.
The new hashtag game in 2025 is about smart targeting, not mass guessing.
Here’s the plug-and-play system you can steal today - and why it actually works.
Today’s Business Example: An Independent Coffee Shop
Imagine you’ve just posted a gorgeous latte art Reel…
But it’s getting buried under millions of #coffee hashtags.
Here’s how to stand out without feeling lost:
✅ Step 1: Use a Mix of Big, Medium, and Small Hashtags
✔️ Big: 1M+ uses (for reach)
✔️ Medium: 100k–500k uses (for discoverability)
✔️ Small/Niche: under 50k uses (for targeted community)
Example for the coffee shop:
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Big: #CoffeeLover #CafeVibes
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Medium: #SpecialityCoffee #CoffeeShopGoals
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Small: #BelfastCafeScene #LatteArtBelfast
Mix 3-5 from each category to cover both visibility and engagement.
✅ Step 2: Get Local (Even if You’re Online)
Adding location-specific hashtags is one of the fastest ways to rank locally and attract real customers.
Example:
#BelfastCoffee #MagherafeltCafes #NICoffeeShops
Even if you sell online, people love supporting “local-feeling” brands.
✅ Step 3: Rotate + Refresh Weekly
Using the exact same hashtag list on every post? 🚫
TikTok, Instagram, and even Facebook downrank repetitive posts.
Instead:
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Save 3-4 sets of hashtags (grouped by theme)
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Rotate them depending on the post
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Swap 2-3 hashtags each week to stay fresh
- If you're using AI to create your capions - Ask for relevant hashtags to accompany the post
🎯 Why This Works:
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You balance high competition + niche community hashtags
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You show up in smaller spaces where your ideal clients hang out
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You avoid looking spammy to the platform algorithms
🔧 Tool of the Day:
Flick or Later Hashtag Manager
Both offer affordable (and sometimes free) options to store, rotate, and find hashtags based on size and engagement.
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Who Should Read This?
✅ Business Owners
✅ Startups
✅ Marketing, Finance, and Operations Pros
✅ Anyone curious about AI
📘 No fluff. Just real-world strategies you can start using today.
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Daily AI Prompt to Try
Type this into your favourite AI program.
Today’s Business:
An independent coffee shop growing their Instagram reach.
“Create 3 hashtag sets (big, medium, small) for an independent coffee shop based in Belfast. Include suggestions for daily rotation.”
👉 Swap “coffee shop” with your business and build your perfect hashtag vault.
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