🤖 Here’s the deal:
AI is a brilliant shortcut - until everything starts sounding like a corporate help desk.
If your captions feel too “robotic,” they won’t connect.
But if you write everything from scratch, you’ll burn out.
The sweet spot?
Let AI do the heavy lifting - and then add your human touch on top.
Here’s how to do it fast, without sacrificing your voice or vibe.
Today’s Business Example: A Personal Finance Coach
Let’s say you help people budget, get out of debt, and finally understand their money.
You ask ChatGPT to write a caption about emergency funds, and you get this:
"Building an emergency fund is essential for financial security. Experts recommend saving 3-6 months of expenses. Contact me to learn more."
...Technically correct.
But… zero heart. Zero YOU.
Here’s how to fix that.
✅ Step 1: Tell AI to Match Your Voice
When prompting, add this to the end:
“Make the tone [conversational, witty, warm, informal, professional-but-fun]. Write like I’m talking to a friend.”
Better prompt:
“Write an Instagram caption about why you need an emergency fund. Make it sound warm, relatable, and confident - like a friendly finance coach.”
✅ Step 2: Swap the Structure, Not the Message
Break up long paragraphs.
Use:
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Short, punchy lines
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Emojis (if they match your style)
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Bold hooks + real-life language
Before (AI-generated):
“An emergency fund helps provide financial peace of mind.”
After (you, with vibes):
“That ‘just in case’ account?
It’s the real MVP of financial confidence. 💰
Because stress is expensive.”
✅ Step 3: Add a Tiny Story or Analogy
Nothing makes content feel more human than a mini anecdote.
Example (for a finance coach):
“I once had a client whose boiler gave up mid-January. £800 later, she was so glad she’d built her emergency stash.”
Micro-stories = connection.
🧠 Why This Works:
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AI saves time
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You stay in control of your brand voice
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Your content still sounds like YOU
🔧 Tool of the Day:
Notion AI or ChatGPT + Your Brand Voice Guide
Write a quick style guide (3-5 bullet points) and paste it into every prompt so AI stays in your lane.
📣 Want AI to Help You Write Faster, Not Flatter?
I help creators and service pros streamline content with AI - without losing the human spark that makes people care. 📩 Let’s work together.
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Who Should Read This?
✅ Business Owners
✅ Startups
✅ Marketing, Finance, and Operations Pros
✅ Anyone curious about AI
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Daily AI Prompt to Try
Type this into your favourite AI program.
Today’s Business:
A dog trainer building a month of content.
“Create a 4-week social media plan for a dog trainer. Include content pillars, post ideas, caption hooks, and platform suggestions.”
Swap “dog trainer” with your business type and start building now.
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