Your Brand Vibe Needs a Check-Up: Here’s the Test

🧠 Your content might be technically fine… but is it vibe-check approved?

You’ve got the posts, the templates, maybe even a consistent schedule.
But if your content doesn’t feel cohesive or instantly recognisable, you might have a brand vibe problem.

Let’s run a quick check-up to see if your visual and content energy is helping or hurting your growth.

Today’s Business Example: A Career Coach

You help people land dream jobs and navigate career transitions. You’re smart, supportive, and strategic - but your feed gives… generic business advice and awkward stock photos.

It’s not that you don’t care. You just never stopped to define your brand vibe.

Let’s fix that.

✅ Step 1: The “Gut Test”

Look at your last 9 Instagram posts, or your homepage.
Ask:

• Do they feel like me?

• Could someone recognise my content without seeing my name?

• If this content was a person, what vibe would it give off?

If your answer is “umm…” - it’s time to refine.

✅ Step 2: Pick 3 Brand Adjectives

These are the foundation of your tone, visuals, and presence.
Think of your brand like a personality.

For a career coach, it might be:

• Supportive

• Ambitious

• No-fluff

Or maybe your brand leans toward:

• Bold

• Compassionate

• Strategic

Write yours down. They should guide your colours, captions, font choices, and even your emojis.

✅ Step 3: Align Your Visuals and Voice

Now compare your content with your chosen vibe.

If your brand is bold and no-fluff, do your captions get to the point?
If it’s compassionate and calming, do your visuals reflect that?

Example:
A career coach with a warm, empowering brand tone might choose soft neutrals, clear fonts, and calm confidence in captions.

✅ Step 4: Ask AI to Help You Audit and Align

Use this prompt to get insight fast:

“Based on this bio and caption style, what 3 adjectives would you assign to this brand? How could it improve visual alignment with that tone?”

Paste your Instagram bio and a recent post to test it.

🎯 Why This Works

• Brand alignment builds instant trust

• A consistent vibe creates recognisability

• It’s easier to create content when your tone is defined

🔧 Tool of the Day

Use Canva’s Brand Kit to visually align your colours and fonts to your adjectives.
Use Notion or a Google Doc to define your brand tone with sample captions, emojis, and language rules.

📣 Want Help Defining and Designing a Brand Vibe That Converts?

I help creators, coaches, and small business owners build consistent, recognisable brands that feel like them - visually and verbally. 📩 Let’s work together