Build Your Own Prompt Template for Consistent, On-Brand Copy

Published on 19 July 2025 at 08:00

If your AI results are hit-or-miss, this is why:
You're starting from scratch every time.

The fastest way to get AI working like your content sidekick?
Create a prompt template once - then reuse it with small tweaks.

This is exactly how I help clients simplify content creation:
We build one solid prompt format that reflects your brand, your tone, and your goals. From there, the results become faster, easier, and 10x more on-point.

Here’s how to create yours in 5 quick steps.

✅ Step 1: Define the Essentials

Start by answering these five things:

  1. Who are you?

    “I’m a [your role] helping [your audience].”

  2. What’s the content type?

    Caption, carousel, blog intro, Reel script, etc.

  3. What’s your topic or message?

    Just 1–2 clear sentences.

  4. What’s your tone?

    Friendly, clear, bold, cheeky - whatever suits your brand.

  5. What’s your goal?

    Educate, promote an offer, start conversation, build authority.

✅ Step 2: Use This Base Template

💬 Prompt Template:

“I’m a [your role] helping [your audience].
I want to create a [type of content] about [insert topic].
My tone is [insert tone], and my goal is to [insert purpose].

Please write the content in my voice, with:
– A strong hook
– Short, engaging sentences
– A clear call to action

Avoid corporate speak and keep it easy to read.”

✅ Step 3: Save and Reuse

Put your prompt template somewhere easy to copy and paste - like a pinned note or inside Notion or Google Docs.
Then each time you want to create content, you just:

✔️ Swap out the topic
✔️ Adjust the content type
✔️ Hit go

No starting from zero. No more guesswork.

✅ Step 4: Refine with Real Examples

Feed AI a few of your past captions or posts so it can learn your tone.
You can even say:

“Here’s a sample of how I speak. Match this tone and rhythm in the output.”

This helps the AI sound more like you - not a generic copywriter.

✅ Step 5: Test and Adjust

Try it on different post types:

  • Promotional

  • Storytelling

  • Tips

  • Testimonials

Then tweak the structure if needed. The more you use it, the better it gets.

🔧 Tool of the Day

Canva Docs - Create a branded content system by storing your prompt templates and outputs in Canva’s easy-to-design Docs. Great for visual thinkers.

📣 Want a Custom Prompt Template Built For Your Brand?

I help business owners create AI-ready prompt templates that sound like them — not like ChatGPT. If you want to streamline your content creation with copy that converts, I’ve got you. 📩 Let’s work together

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💬 Expert AI Prompt of the day

Type this into your favourite AI program.

“I’m a [your role] helping [your audience]. I want to build a reusable prompt template for writing [insert content type] with a consistent tone.

Help me format a prompt that includes:
– My voice
– My tone
– My content goals
– An outline structure for AI to follow

Then give me an example I can reuse.”

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