Use AI to Repurpose a Blog Post Into 5 Social Formats

Published on 23 July 2025 at 08:00

Wrote a blog post? Amazing.
Now don’t let it just sit on your website gathering dust.

AI makes it easy to break your blog down into social-ready formats - so one piece of content becomes five (or more) without starting from scratch.

This is how I repurpose blog content for clients to get more visibility, engagement, and traffic - using a single prompt structure.

✅ Step 1: Grab Your Blog Content

Copy the blog intro, key points, or even the full post - whatever you’ve got. You don’t need to paste everything into the AI; just the meat of it.

✅ Step 2: Use This Prompt

💬 Repurposing Prompt:

“Here’s a blog post I wrote:
[Paste blog content]

Repurpose this into 5 different social formats:

Instagram carousel
Reels script
LinkedIn caption
Twitter thread
Pinterest idea pin title + structure

Keep my tone [insert tone], use short sentences, and add hooks or CTAs where needed. Make each version platform-appropriate.”

✅ What You’ll Get Back

Let’s say your blog was about how to plan a month of social content with AI. You could get:

Instagram Carousel –
Slide 1: Stop Posting Daily
Slide 2: Plan a Month of Content in Under an Hour
...with simple, swipeable tips
Reels Script –
Hook: “I used to spend hours planning content. Now? 30 minutes tops.”
Then break down 3 steps from the blog
LinkedIn Caption –
More in-depth, reflective tone: “Here’s how I help clients get ahead of their content…”
Tweet Thread –
Post 1: “Overwhelmed by content planning? I use this 3-step AI system👇”
Followed by key points from the post
Pinterest Idea Pin –
Title: “Plan a Month of Content in 30 Minutes”
Slides: Step-by-step tips from the blog, repackaged visually

✅ Pro Tip: Create a Repurpose Folder

Keep a doc or Notion board for every blog post you write.
Use this prompt to generate content, then paste all five outputs in - so you’ve got posts ready for every platform.

🔧 Tool of the Day

Adobe Express – A great visual tool for turning your repurposed text into fast, branded carousels, Reels covers, Pinterest pins and more - especially if you’re already in the Adobe ecosystem.

📣 Want Me to Turn Your Blog Into a Month of Content?

I help business owners transform long-form posts into scroll-stopping social content that gets seen, shared, and saves you hours each week. 📩 Let’s work together

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💬 Expert AI Prompt of the day

Type this into your favourite AI program.

“Here’s a blog I wrote: [paste content].
Repurpose it into 5 social media formats - carousel, Reels script, LinkedIn caption, tweet thread, and Pinterest pin. Match my voice, keep each version short and engaging, and include platform-appropriate CTAs, and 2-3 hashtags”