Plan a Launch with AI: Content Strategy in 4 Prompts

Published on 30 July 2025 at 08:00

Launching something soon?
A new service, special offerr, digital product, ebook, or course?

AI can help you map out your content plan - without the overwhelm, the blank screen, or the last-minute scramble.

Instead of guessing what to post and when, these four prompts will give you a strategic, engaging launch mapped out in minutes.

Let’s break it down.

✅ Step 1: Clarify the Offer

Before you plan content, AI needs context.

💬 Prompt 1: Offer Summary

“Help me summarise my new offer. I’m a [your role] launching [describe product or service]. I help [ideal audience] with [main outcome].

Write a short, benefit-focused description I can reuse in launch content.”

Use this summary to anchor all your posts.

✅ Step 2: Map Out the Launch Content Types

Next, you’ll ask AI to structure your content strategy.

💬 Prompt 2: Launch Content Plan

“I’m launching [your offer] in [timeframe - e.g. 2 weeks]. Create a 2-week content plan for Instagram, Facebook, and LinkedIn that includes a mix of value, storytelling, behind-the-scenes, and promo posts. Include content themes and suggested post types.”

You’ll get a mapped-out schedule with content types like:

Offer explainer
Why I created this
Client results
Value-based carousel
Reels or video teaser
Urgency or last-chance promo

✅ Step 3: Generate the First Drafts

💬 Prompt 3: Caption Creation

“Using the launch content plan above, write social captions for each day. Keep them in my voice: friendly, confident, and clear. Include hooks, benefits, and a soft CTA.”

You can generate a week of captions in one go - then tweak them for tone and personal touches.

✅ Step 4: Build Out the Visuals

Now let AI help with your content layout too.

💬 Prompt 4: Visual Breakdown

“For each piece of launch content, suggest a visual format (carousel, Reels script, infographic, testimonial graphic, etc.) and what to include in each slide or frame.”

This helps you decide how to present the message - and makes your launch scroll-stopping from the start.

🔧 Tool of the Day

Later – A brilliant tool for visually planning and scheduling your launch content across platforms. You can drag, drop, and preview your posts in one place.

📣 Need Help Mapping Out Your Launch?

I help business owners turn new offers into well-planned, strategic content launches that feel simple - and sell. Want done-for-you launch planning? Let’s chat. 📩Let’s work together

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💬 Expert AI Prompt of the day

Type this into your favourite AI program.

“I’m planning a 2-week launch for my new [offer].
Create a complete content strategy including a summary of the offer, a daily content plan for Instagram and LinkedIn, suggested post types, hooks, visual ideas, and soft CTAs.
Tone: confident, warm, and clear.”