What to Include in Your Weekly Social Media Checklist

When you manage your own social media, it’s easy to get caught up in the posting and forget everything else that actually makes your content work.

A good weekly checklist keeps you consistent, organised, and focused on the tasks that actually grow your audience - not just keep you busy.

Here’s what I recommend every business owner include.

🗂 1. Review Analytics

Spend 5–10 minutes looking at your top posts from the past week.

• Which ones got the most comments, shares, or saves?

• What style, format, or topic performed best?
  This helps you post more of what works - instead of guessing.

✍️ 2. Draft & Schedule Your Posts

Aim for at least 3-4 posts ready for the week ahead.

• Use a mix of formats (Reels, carousels, stories)

• Keep your captions aligned with your goals (sales, engagement, trust-building)
  Batching now saves you scrambling later.

💬 3. Engage With Your Audience

Set aside 10–15 minutes daily for:

• Replying to comments and DMs

• Commenting on posts from ideal clients or industry peers

• Joining conversations in your niche

📚 4. Research Trends & Topics

Check trending audios, hashtags, and topics - but only use what fits your brand.

🧹 5. Housekeeping

• Update your link in bio if needed

• Refresh your highlights or pinned posts

• Make sure your profile reflects your latest offers

💬 The AI Prompt: Build Your Weekly Social Checklist

“Act as a social media strategist.
My business is [insert niche] and my platforms are [list platforms].
Create a weekly social media checklist that covers:
– Content planning & scheduling
– Audience engagement
– Analytics tracking
– Trend research
– Account housekeeping

Keep it realistic for a busy business owner with limited time.”

✅ Why This Works

• Keeps you proactive instead of reactive

• Ensures you’re covering all the bases - not just posting

• Builds habits that lead to consistent growth

A checklist means you don’t waste time wondering what to do next.

🔧 Tool of the Day

Trello - A free project management tool where you can store your weekly checklist, track post ideas, and plan your content calendar visually.

📣 Want a Done-for-You Social Checklist?

I create tailored weekly checklists for my clients that remove the guesswork and keep them consistent. If you’d rather have a plan handed to you, let’s talk.  📩Let’s work together.