Use This Prompt to Pitch Yourself in DMs

If the thought of sending a cold DM makes your stomach turn, you’re not alone. Most business owners avoid pitching in DMs because they don’t want to come across as spammy or pushy. The problem is, DMs are one of the most powerful ways to build genuine connections, start conversations, and land clients.

The trick? It’s all about how you frame the message. Instead of treating a DM like a hard sell, you want to treat it like a natural extension of a conversation. AI can help you draft pitches that feel human, supportive, and personalised - without crossing into “sales robot” territory.

Here’s how to use AI to write DMs that people actually want to respond to.

Why Most DMs Fail

We’ve all seen the kind of DMs that go straight into the “delete” pile:

• “Hey, I saw your profile. Want to buy my service?”

• “Join my group for more info!”

• “I can get you 1,000 followers fast!”

These messages fail because they’re one-sided. They don’t build a relationship, they don’t acknowledge the person’s needs, and they definitely don’t sound genuine.

Your goal is different: start a conversation, not close a sale in the first message.

Step 1: Start with Their World, Not Yours

Before AI writes a single word, you need to feed it the right details. Who are you messaging? What do they post about? What problem are they trying to solve?

For example, if you’re reaching out to a small café owner, AI needs to know things like:

• They’re posting regularly but not getting much engagement.

• They might not have time to run social media themselves.

• They’re likely looking for ways to get more customers through the door.

When you provide context like this, AI can help draft a message that acknowledges their world first.

Step 2: Frame Your Offer as Support

Nobody likes to feel like a target. Instead of “I sell this,” reframe it as:

• “I noticed this, here’s a quick tip.”

• “I thought this might help.”

• “I’ve worked with others in your space, and here’s what’s worked for them.”

The difference is subtle, but powerful. It positions you as a helpful professional, not a salesperson chasing a quota.

Step 3: Invite, Don’t Corner

The best DMs end with an invitation, not a trap. Think of it as opening the door, not forcing someone to walk through it.

Instead of:
❌ “Let’s book a call now.”
Try:
✅ “Would you like me to share a couple of ideas I think could work for your page?”

This gives them control and makes it feel like a collaboration.

🧠 Expert AI Prompt of the Day

Here’s a plug-and-play prompt you can use:

“Write me a DM I can send to a potential client. I’m a [insert role: social media manager, designer, coach, etc.], and I help [insert target audience] with [insert your offer]. This DM should:
– Reference something specific about their content or business (you can use: [insert observation here])
– Sound friendly and conversational, not salesy
– Position my help as supportive, not pushy
– End with a soft invitation to continue the conversation (not a hard sell)”

Follow-up refinement:

“Now rewrite this DM to make it sound like I’m speaking to one person, not a generic pitch. Keep it under 5 sentences.”

This ensures your DM is warm, personalised, and quick to read.

Why This Works

• You’re focused on them, not you. By starting with something specific about their business, you immediately build rapport.

• You position yourself as a partner. Instead of chasing sales, you’re offering value and opening a door.

• You respect their time. Short, clear DMs that don’t push too hard are much more likely to get replies.

DMs aren’t about tricking people - they’re about creating opportunities for conversations that lead naturally to sales.

🔧 Tool of the Day

Crystal – This clever tool analyses LinkedIn profiles and gives you insights into someone’s communication style. Pair this with AI-generated DMs, and you’ll know whether to write in a more formal, direct, or casual tone before you ever hit send.

📣I Can Be Your Social Media Marketing Manager

If DM pitching feels awkward or overwhelming, you don’t need to go it alone. I help business owners create client-winning DM strategies that start genuine conversations and lead to real results - no spam, no cringe. If you’d like me to help you craft a DM strategy that feels natural and actually works, send me a message today.