The Hidden Cost of Inconsistent Posting

(And How to Avoid It)

The “When I Remember” Approach

For many business owners, social media is the first thing to slip when things get busy. You post once, then nothing for weeks. Then you post again, hoping to make up for lost time.

The trouble is:

• Customers notice when you disappear.

• Algorithms reward consistency - and punish silence.

• An empty or out-of-date page looks unprofessional.

The Hidden Cost

Inconsistent posting doesn’t just mean fewer likes. It costs your business in ways you may not even realise:

• Lost Visibility: If you’re not showing up, your competitors are.

• Weakened Trust: Gaps in posting make your business look unreliable.

• Missed Opportunities: Potential customers don’t think of you first, because you’re not in their feed.

The Solution: Consistency That Doesn’t Rely on You

The good news? Consistency doesn’t have to mean spending your evenings glued to Canva or struggling to think up captions.

This is exactly what I do for my clients:

• Professionally branded graphics, captions, and videos.

• Scheduled posting so your channels stay active every single day.

• A presence that builds trust and keeps you visible - without adding to your workload.

Why This Works

Social media is like showing up to work: if you don’t turn up regularly, people stop relying on you. Consistency builds credibility. It shows customers you’re active, reliable, and here to stay.