Behind-the-Scenes Posts That Build Trust - And How AI Can Help

When was the last time you showed the “messy middle” of your business? Not the polished final product, not the staged promo shoot - but the real process that gets you there.

Those behind-the-scenes (BTS) posts are some of the most powerful ways to build trust with your audience. Why? Because people don’t just want to buy a product or service. They want to buy from someone they feel they know.

And nothing does that better than pulling back the curtain.

The challenge? Most business owners don’t know what to share, or they’re worried their process isn’t interesting enough. That’s where AI can step in - to help brainstorm, structure, and refine BTS content ideas that feel authentic and valuable.

Why Behind-the-Scenes Works

1. Humanises your brand - People see the real faces and effort behind the logo.

2. Builds authority - Showing your process proves you know what you’re doing.

3. Makes your business relatable - Audiences connect with the everyday tasks, not just the polished highlight reel.

4. Encourages engagement - BTS posts often spark curiosity: “How do you do that?” or “Can you show more of this?”

What to Share Behind-the-Scenes

Here are some simple BTS ideas that work across platforms:

• Your workspace - Whether it’s a busy office, a kitchen, or even your home setup, showing where the magic happens makes people feel closer to you.

• Work in progress - Show a half-finished project, product being packaged, or event being set up.

• Tools of the trade - Share the software, equipment, or apps you rely on daily.

• Team moments - Introduce staff, share a funny moment, or show how you celebrate wins.

• Learning curves - Share a challenge you faced and how you overcame it.

The key: it doesn’t have to be glamorous - it just has to be real.

How AI Can Help With BTS Posts

This is where AI makes the process easy:

• Idea generation: AI can brainstorm dozens of BTS post ideas tailored to your niche.

• Caption writing: Instead of struggling to sound natural, you can prompt AI to create friendly, conversational captions that invite engagement.

• Repurposing: A single BTS clip can be turned into a TikTok, a Reel, a LinkedIn post, and even a carousel - and AI can rewrite the captions for each platform.

Why This Works

Behind-the-scenes content turns casual viewers into loyal followers. It shows the effort, skill, and people behind your brand - which is exactly what builds the trust that leads to sales. And when you pair that with AI to streamline ideas and captions, you remove the guesswork and save time while still being authentic.

🧠 Expert AI Prompt of the Day

“I run a [insert business type] and want to create behind-the-scenes social media posts that build trust. Generate 10 content ideas that:
– Show my process or workspace
– Highlight my tools, skills, or team
– Include engaging caption hooks
– Suggest how to adapt each idea for Instagram, TikTok, Facebook, and LinkedIn”

💡 Refinement tip: Follow up with…

“Now rewrite these captions in a conversational, human tone that makes me sound approachable and relatable.”

🔧 Tool of the Day

Adobe Express – Perfect for quickly editing and branding your behind-the-scenes photos or videos. You can add captions, resize for different platforms, and keep everything looking consistent without spending hours in design software.

📣I Can Be Your Social Media Marketing Manager

Behind-the-scenes content doesn’t just fill your feed - it builds relationships, trust, and authority. If you’re not sure what to share or don’t have time to plan it all, I can help. I’ll create a content plan (with AI support) that shows the authentic side of your business while keeping your brand polished. 📩 Message me today and let’s build a strategy that earns trust - and clients.