Plan a Week of Short-Form Video Content in 10 Minutes

Short-form video is the king of social media right now. Instagram Reels, TikTok, YouTube Shorts, these are where attention (and algorithms) live. But let’s be honest: keeping up with the demand for daily or near-daily video content is exhausting.

The good news? With a smart workflow and a little help from AI, you can plan a whole week of short-form videos in just 10 minutes. Instead of staring at a blank screen, you’ll leave with a content calendar full of engaging, scroll-stopping ideas.

Why Short-Form Video Matters

• Algorithms prioritise it - Reels and TikToks get more reach than static posts.

• Audiences love it - Bite-sized, entertaining, and easy to consume.

• It drives conversions - More people watch a 15-second demo than read a long caption.

But the key isn’t just creating video. It’s creating it consistently.

The 3 Common Barriers to Consistency

1. Idea burnout - You run out of things to say.

2. Time pressure - Filming feels like a full-time job.

3. Overcomplication - You believe every video has to be polished and perfect.

This is where AI planning saves the day.

The 10-Minute Planning Framework

Here’s how to map out seven short-form video ideas, one for each day, in under 10 minutes.

Step 1: Choose Your Content Pillars (2 minutes)

Pick 3-4 themes you’ll rotate each week. Examples:

• Tips/Education - Quick how-tos, myths, hacks.

• Behind the Scenes - Your process, workspace, people.

• Authority/Proof - Testimonials, case studies, results.

• Engagement/Relatable - Fun or story-driven posts.

This gives your content structure and balance.

Step 2: Brainstorm 7 Video Ideas (3 minutes)

Using your pillars, sketch quick prompts:

• Tip: “3 mistakes new clients make with [your service].”

• Behind the scenes: “Packing an order.”

• Proof: “What a client said about working with us.”

• Engagement: “The funniest DM we got this week.”

You don’t need full scripts yet, just headlines.

Step 3: Draft Quick Hooks (3 minutes)

Your opening line is everything. AI can help sharpen these.

• Instead of: “Here are some tips for Instagram.”

• Try: “Most businesses are killing their Instagram growth, here’s why.”

Hooks should create curiosity or urgency.

Step 4: Build Your Calendar (2 minutes)

Slot each idea into a simple calendar. Example:

• Monday - Tip

• Tuesday - Behind the scenes

• Wednesday - Proof

• Thursday - Tip

• Friday - Relatable

• Saturday - Behind the scenes

• Sunday - Gratitude/authority

And you’re done, a week planned in 10 minutes.

Case Study: A Freelance Designer

A designer used this system with AI support:

• Content pillars: Tips, portfolio, client proof, relatability.

• 7 ideas brainstormed in minutes.

• Hooks refined by AI.

• Content scheduled in Canva & Buffer.

Result? She posted daily for two weeks straight for the first time ever, and landed two new client enquiries.

Advanced AI Prompt (Copy & Paste)

Here’s your all-in-one AI shortcut:

“Act as my short-form video strategist. My business is [insert business type], and my target audience is [insert audience]. Please:

1. Suggest 4 content pillars I should rotate each week.

2. Generate 7 short-form video ideas for one week, based on those pillars.

3. Write strong opening hooks (under 7 words) for each idea.

4. Suggest how to adapt each idea into Instagram Reels, TikTok, and YouTube Shorts.

5. Create a simple 7-day posting calendar with these ideas slotted in.”

Run this once, and you’ll have a ready-to-go plan in minutes.

Mistakes to Avoid

• ❌ Overplanning - Don’t spend 2 hours scripting. Quick hooks & structure are enough.

• ❌ Perfectionism - Raw, authentic videos often perform better than polished ones.

• ❌ Reinventing the wheel - Repurpose old posts into video format.

• ❌ Ignoring captions - Add text overlays for silent viewing.

Tools to Speed Things Up

• ChatGPT / Claude - Idea generation and script tweaks.

• CapCut - Editing templates for Reels/TikTok.

• Canva - Quick text animations and graphics.

• Buffer / Later - Schedule to stay consistent.

Why This Workflow Works

The hardest part of video marketing isn’t filming, it’s knowing what to film. By locking in your pillars and hooks, you skip the creative block and go straight into execution.

AI acts as your brainstorming partner, ensuring you never run out of ideas.

Final Thoughts: Your Week, Done in 10 Minutes

Consistency is the secret to short-form video success. With this 10-minute planning workflow, you can:

• Stay visible every day without burning out.

• Balance content that educates, entertains, and sells.

• Save hours of stress each week.

And here’s the truth: while AI and frameworks make it simple, most business owners don’t have time to film, edit, and post consistently. That’s where I come in.

📩 If you’ve read this and thought “This is exactly what I need, but I don’t have time to do it myself”… I can help.

I help businesses:

• Plan weekly short-form video content in minutes.

• Use AI to generate endless hooks and ideas.

• Post consistently to grow visibility and sales.

If you’re ready to stop stressing about video and start posting confidently, send me a message today. Let’s plan your week in 10 minutes.