
There’s one type of content that almost always outperforms brand-created posts: user-generated content (UGC).
Think about it. If you’re choosing a restaurant, do you trust the ad that says “Best pizza in town”, or the photo a real customer posts of their meal?
UGC builds trust, adds social proof, and takes pressure off you to create everything yourself. The challenge? Most small businesses don’t have a system for getting it. They either hope customers will post on their own, or they feel awkward asking.
The solution: an AI-powered UGC system that helps you source content, ask customers confidently, and repurpose submissions into posts that perform.
Why UGC Matters
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Trust – 79% of people say UGC highly impacts their purchasing decisions.
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Volume – It gives you more content without more work.
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Variety – Every customer adds a unique voice.
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Engagement – UGC posts feel real, not polished or forced.
For small businesses, UGC is often the fastest route to building credibility online.
The 3-Part UGC System
To keep UGC flowing, you need three steps:
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Source – Find where people are already mentioning you.
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Ask – Confidently request photos, videos, or testimonials.
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Repurpose – Turn customer content into branded posts.
AI can help with all three.
Step 1: Source UGC With AI
Customers may already be posting about you, you just need to find it.
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Check tagged posts, mentions, or location tags.
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Search hashtags related to your brand or area.
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Look at reviews on Google, Yelp, or TripAdvisor.
AI can help by scanning text-based reviews and pulling out powerful quotes.
Prompt Example:
“Act as a social proof curator. Here are 10 reviews [paste reviews]. Extract the most persuasive phrases and rewrite them as short, engaging captions I could use on social media.”
This instantly turns hidden praise into shareable content.
Step 2: Ask for UGC (Without Feeling Awkward)
Most business owners hesitate here. They don’t want to bother customers or sound desperate. But the truth is: people love sharing if you make it easy.
AI can draft polite, on-brand request messages for you.
Example AI Prompt:
“Write 5 friendly DM templates asking customers if they’d be happy to share a photo/video of their experience with [business]. Keep the tone casual, grateful, and non-pushy. Suggest what kind of content would work best.”
You can also build automated asks:
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Add a request in your email receipts (“Tag us in your photos for a chance to be featured!”).
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Use QR codes in-store that link to a quick upload form.
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Run fun challenges or giveaways to spark submissions.
Step 3: Repurpose UGC Into Posts
Once you have UGC, don’t just repost it raw. Add context and strategy.
Ways to repurpose:
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Carousel – Showcase 3–5 customer photos in a swipe format.
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Reel/TikTok – Turn a testimonial into a video with text overlay.
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Story Highlights – Save UGC to a “Happy Customers” highlight.
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Ad Creative – Use strong UGC in boosted posts (with permission).
AI can help by rewriting customer words into captions that match your tone.
Example Prompt:
“Take this customer testimonial [paste text] and rewrite it as:
– A short Reel caption.
– A Story text overlay.
– A carousel slide headline.
Keep the tone [insert brand voice].”
Case Study: A Salon in Omagh
A salon struggled to keep up with posting content. Using this UGC system, they:
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Pulled glowing reviews from Google and had AI rewrite them into captions.
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Sent friendly DMs after appointments asking for photos.
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Collected 12 UGC posts in a month.
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Repurposed them into Reels, Stories, and carousels.
Their engagement doubled, and 3 new clients said they booked after seeing before-and-after photos from real customers.
Advanced AI Workflow Prompt (Copy & Paste)
Here’s the all-in-one weekly UGC prompt:
“Act as my UGC manager. My business is [insert business type]. This week I want to build user-generated content. Please:
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Suggest 5 ways to source UGC from reviews, tags, or mentions.
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Write 3 friendly DM templates asking for photos/videos/testimonials.
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Take this customer review [paste text] and rewrite it as a Reel caption, carousel headline, and Story overlay.
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Create a 7-day posting plan that mixes UGC with my own content.”
Run this once a week, and you’ll always have fresh, authentic content on tap.
Mistakes to Avoid
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❌ Not asking permission – Always get consent before reposting.
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❌ Over-editing UGC – Keep it authentic, don’t polish away the realness.
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❌ Only sharing one format – Repurpose UGC into multiple post types.
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❌ Being inconsistent – One UGC post won’t cut it. Build it into your routine.
Tools That Help
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ChatGPT / Claude – For scripts, captions, and repurposing.
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Canva – To frame UGC with branded templates.
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Later / Buffer – To schedule UGC posts alongside originals.
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Google Alerts / Mention – To catch brand mentions online.
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Typeform / Google Forms – To collect UGC directly from customers.
Why This Works
UGC is social proof at scale. It’s your customers selling for you. By adding AI, you:
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Find hidden gems you’d miss.
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Ask with confidence (and consistency).
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Repurpose content into high-performing formats.
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Free yourself from constant content creation stress.
It’s not about shouting louder, it’s about letting your happy customers do the talking.
Final Thoughts: UGC on Tap
You don’t need to wait around hoping customers post about you. With this AI-powered system, you can source, ask, and repurpose UGC every single week.
With this system, you:
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Build endless authentic content.
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Strengthen trust and credibility.
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Save time while boosting engagement.
And here’s the truth: while AI can help you set up the system, most business owners don’t have the time to manage UGC sourcing, requests, and repurposing consistently. That’s where I come in.
📩 If you’ve read this and thought “This sounds amazing, but I’ll never stick to it”… I can help.
I help businesses:
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Create UGC systems powered by AI.
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Source reviews, photos, and videos consistently.
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Repurpose UGC into posts that drive trust and sales.
If you’re ready to get user-generated content flowing every week, send me a message today. Let’s put UGC on tap for your business.
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