Story Sequences That Sell - 5 Frames, One Prompt, Zero Awkwardness

This framework feels like storytelling, not selling. Each frame has a purpose, not a pitch.

Step 1: Choose a Focus (Offer or Topic)

Before you write anything, decide what this Story sequence is about.

Examples:

• A new product or service launch.

• A quick win tip your audience can try.

• A behind-the-scenes insight.

• A testimonial or success story.

Once you’ve got your theme, you’ll feed it into AI.

Step 2: Use the AI Story Sequence Prompt

Here’s the exact prompt to generate your full 5-frame story script:

“Act as my social media story strategist. My business is [describe briefly], and I want to create a 5-frame Instagram Story sequence about [topic]. Please:

1. Write each frame as if it’s a short spoken sentence (conversational tone).

2. Label each frame by purpose (Hook, Truth, Shift, Proof, Action).

3. Keep the language natural and non-salesy.

4. Add suggestions for visuals (e.g., selfie, text on background, testimonial clip, product photo).

5. Finish with a simple engagement CTA (poll, DM keyword, or link click).”

AI will output a clear structure you can drop straight into your Story builder or Canva template.

Example Output

Let’s say you’re a social media coach promoting your “Content Clarity” session.

AI might give you:

Frame 1 – Hook:

“Most people post before they plan, that’s why their engagement is random.”
📸 Visual: You holding coffee, pointing at phone with caption overlay.

Frame 2 – Truth:

“I used to do the same, post anything just to stay ‘consistent’.”
📸 Visual: Flashback photo or graphic showing messy content calendar.

Frame 3 – Shift:

“Then I started using AI to plan my content themes weekly. It changed everything.”
📸 Visual: Screen recording of AI chat or Notion planner.

Frame 4 – Proof:

“Now, I spend 30 minutes planning, not 3 hours stressing. Clients see the difference.”
📸 Visual: Screenshot of testimonial or analytics chart.

Frame 5 – Action:

“Want the prompt I use? DM me ‘CLARITY’ and I’ll send it.”
📸 Visual: Text on plain background with animated arrow or sticker.

That’s five frames, short, natural, and perfectly balanced between personality and persuasion.

Step 3: Tweak the Tone With AI

Once AI gives you the rough sequence, you can refine it to fit your personal tone.

Prompt Example:

“Rewrite this 5-frame story in a tone that’s:
– Friendly and confident, but not too salesy.
– Uses short sentences that sound natural when spoken.
– Feels personal, as if I’m chatting to my followers.”

AI will smooth out the copy so it sounds like you, not an ad.

Step 4: Add Visual Storytelling

Even with perfect words, Stories are 80% visual.

You can use AI to brainstorm layouts, transitions, and creative direction:

Prompt Example:

“Suggest visual concepts and Canva layouts for each frame of this story. Include ideas for motion, colour, and text overlay placement.”

AI might suggest:

• Frame 1: Bold headline text & subtle zoom animation.

• Frame 2: Candid selfie with text bubble.

• Frame 3: Short screen recording overlayed with music.

• Frame 4: Testimonial screenshot with branded border.

• Frame 5: Call-to-action slide with moving sticker or emoji.

That’s how you go from “nice idea” to ready-to-post in one session.

Step 5: Create Variations for Testing

Not every Story hits the same way, especially with small audiences.

Use AI to create 2–3 versions of your opening frame (the hook).

Prompt Example:

“Write 3 alternative hooks for this Story sequence that each use a different trigger, one curiosity-based, one emotion-based, and one fact-based.”

Then test them across different days.
You’ll quickly discover what tone your audience reacts to best.

Step 6: Automate Your Weekly Story Flow

Once you’ve nailed your structure, make it repeatable.

Ask AI to generate a full month’s worth of 5-frame sequences.

Prompt Example:

“Using this 5-frame Story framework, create 4 weekly Story sequences about [insert your core topic or offer]. Vary the tone, mix inspiration, education, and soft promotion.”

Now, you’ve got an entire month of story scripts, no awkward brainstorming sessions required.

Case Study: A Small Business Owner Who Hated Selling

A local fitness coach dreaded selling on Instagram. Her Stories either sounded too pushy or too “meh”.

She tried this AI workflow with her £99 online class offer.

AI generated:

• 3 different 5-frame sequences (each with visual suggestions).

• Hooks that sounded like her, not corporate.

• Clear, conversational CTAs.

Result?
After posting one sequence:

• 42 replies to her Story poll.

• 9 direct enquiries.

• 5 new class bookings, all from £0 ad spend.

It didn’t feel forced. It felt like helping.

Advanced AI Workflow (Copy & Paste)

Here’s your One-Prompt Story System:

“Act as my Instagram Story strategist. My business is [describe]. I want to create a 5-frame Story sequence that promotes [offer or topic]. Please:

1. Write the 5 frames using the Hook–Truth–Shift–Proof–Action framework.

2. Make it sound natural and conversational (as if spoken).

3. Include a short visual note for each frame.

4. Add a simple, low-pressure call-to-action at the end.

5. Suggest how to test different hooks for engagement.”

Run this prompt once per week and your selling Stories will never feel forced again.

Mistakes to Avoid

• ❌ Overexplaining each frame – keep it snappy and visual.

• ❌ Using “sales mode” voice – speak as you would to a client or friend.

• ❌ Skipping the proof frame – even one screenshot builds credibility.

• ❌ Ending without a CTA – tell people what to do next, even softly.

Tools That Help

• ChatGPT / Claude – Writing and refining your Story scripts.

• Canva / CapCut – Designing visuals or editing clips.

• Metricool / Later – Scheduling and tracking Story performance.

• Meta Ads Library – Inspiration for Story flow and visual design.

Why This Works

Selling through Stories isn’t about pressure, it’s about pacing.

AI gives you:

• Consistency without stiffness.

• Clarity without overthinking.

• Confidence without over-talking.

By scripting once and tweaking often, you stay authentic and strategic.

Final Thoughts: Storytelling That Feels Natural

When your Stories follow this 5-frame flow, they sound like real conversations, not pitches.

You’ll find selling easier because it doesn’t feel like selling.
And your followers will respond because it feels human.

With this workflow, you can:

• Plan 5-frame Story sequences in minutes.

• Get AI to write them for your exact tone.

• Build trust and conversions without ever feeling awkward.

And here’s the truth: while AI can help you create these Story frameworks, most business owners still struggle to stay consistent week after week. That’s where I come in.

📩 If you’ve read this and thought, “I’d love to sell this way, but I’ll never find time to plan it all”… I can help.

I help businesses:

• Use AI to plan and script Story sequences that sell naturally.

• Stay consistent across platforms.

• Build connection-driven content strategies that convert quietly but powerfully.

If you’re ready to sell without the cringe, send me a message today. Let’s make your Stories the ones people actually watch to the end.