The 3 Types of Testimonials You Should Be Posting

💬 Are your testimonials doing enough?

It’s great that people say nice things about your work - but are they helping sell your service?

The 3 Types of Testimonials You Should Be Posting

It’s great that people say nice things about your work — but are they helping sell your service?

If your testimonials are vague (“She’s amazing!”) or only live in your inbox, you’re missing out on content that builds trust and books clients.

Let’s fix that. Here are the 3 types of testimonials you should be posting, plus exactly how to ask for them.

🐾 Today’s Business Example: A Dog Behaviourist

You’ve helped dozens of owners go from “my dog is unmanageable” to “walks are peaceful again.”
They’re thrilled - but you don’t have the right testimonials to show it.

Here’s how to turn that feedback into trust-building, client-converting content.

✅ 1. Before & After Testimonials

These show transformation. People want to know what changed.

What to ask:

“What was life like before working together, and what’s it like now?”

Example:

“Our rescue pup would bark and lunge at everything. Now he walks calmly beside us - and we actually enjoy going out again.”

✅ 2. Objection-Busting Testimonials

These address the doubts someone has before buying.

What to ask:

“Were you hesitant to book at first? What changed your mind?”

Example:

“I wasn’t sure if behaviour training would even work for our situation. After just one session, we saw a shift. I only wish I’d started sooner.”

✅ 3. Experience-Based Testimonials

These show what it’s like working with you - your energy, approach, and personality.

What to ask:

“What was the experience of working with me like day to day?”

Example:

“So calm and patient - I never felt rushed or judged, even when I was overwhelmed. She really understood both me and my dog.”

📝 How to Ask (Without It Feeling Weird)

Use this simple message:

“Hey [Name]! I’m updating my website/socials and would love to include your feedback. Would you be happy to answer 2 or 3 quick questions?”

Or build a short form using Google Forms or Typeform with the prompts above.

Want to take it up a notch? Offer to feature them in a post or tag their business (if relevant).

🎯 Why This Works

• Builds trust and credibility instantly

• Shows real-world results and transformation

• Speaks directly to future clients’ concerns

• Works across your content - from social to sales pages

🔧 Tool of the Day

Vocal Video Collect and share video testimonials without any editing headaches.
Clients simply record through a link, and the platform turns it into a polished, professional video you can post to your site, social, or Reels.
Perfect for coaches, creatives, and service-based businesses who want social proof that speaks for itself.

📣 Want Help Gathering and Formatting Testimonials That Sell?

I help service providers and creatives build effortless feedback flows and plug those stories into trust-boosting content strategies. 📩 Let’s work together