Why You’re Not Getting DMs, and What to Post Instead

💬 “No one’s messaging me…”

If your inbox is quiet, your content might be the problem.

It’s not that your audience doesn’t care - it’s that you’re not giving them a reason to reach out.

Here’s the truth: people need permission to DM you - and a specific reason to do it.

Let’s break down why your posts aren’t triggering messages (and what to post instead to fill your inbox with warm leads).

Today’s Business Example: An Etsy Jewellery Seller

You’re showcasing beautiful rings and earrings, tagging products, and writing “DM me to order”... but no one does. Let’s change that with intentional content.

✅ Why You're Not Getting DMs

• You're not starting conversations - just promoting products

• Your captions feel like one-sided announcements

• You’re missing clear, low-pressure CTAs

• You assume people will reach out on their own (they won’t)

✅ What to Post Instead

Here are 3 types of content that invite genuine messages:

1. “This or That?” Stories or Posts
Let your audience help you make a decision

“Which gemstone do you love more - moonstone or emerald? Reply or DM me your pick!”

2. Behind-the-Scenes with Questions
Show the process and invite them into it

“Working on a custom engagement ring today… ever thought of designing your own? DM me and I’ll show you how it works.”

3. DM-Friendly Freebies or Offers
Use direct incentives that start conversations

“Want my ring care checklist? DM me ‘shine’ and I’ll send it over 💌”

These create connection without pressure.

✅ How to Make It Easy to DM You

• Use a short CTA: “DM me for details” → too vague

• Try: “DM me the word ‘custom’ and I’ll send my process”

• Add text prompts on Stories and Reels (“Message me if…”)

🎯 Why This Works

• DMs are more intimate than comments

• They open the door to custom orders, questions, and real trust

• The algorithm LOVES when people message you - more reach, more visibility

🔧 Tool of the Day

Milkshake - A free mobile site builder perfect for creators and small shops who want to turn Instagram bio clicks into DMs.
Create mini landing pages where people can message you directly, shop your Etsy, or grab a freebie - all from one slick link.
Ideal for influencers, makers, and anyone selling via Instagram.

📣 Want Captions That Open Conversations (and Convert)?

I help creative businesses and service providers write Instagram posts that spark messages, build relationships, and drive real results - no begging, no burnout. 📩 Let’s work together