🕒 Is there really a perfect time to post?
Short answer: Yes… but not the same time for everyone.
The “Wednesday at 11 a.m.” advice is a myth unless your audience actually shows up then.
Let’s break down how to find the right time to post - based on your data, not general guesses.
Today’s Business Example: A Fitness Coach
You’re posting motivational tips, workout clips, and client progress - but engagement is hit-or-miss.
Sometimes you post at 7 a.m. (pre-workout crowd), sometimes at 8 p.m. (wind-down vibe). Which is right?
You don’t need to guess - just track.
✅ 3 Ways to Find Your Best Time to Post
1. Use Built-In Platform Insights
Instagram, TikTok, Facebook, and LinkedIn all show when your followers are most active.
Steps (Instagram example):
→ Go to your profile → Insights → Total followers → Scroll to “Most active times”
Look at both days and hours.
2. Schedule Posts Across Time Blocks
Try a 1-week test: post the same format (like a Reel or carousel) at different times and compare.
For example:
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Monday at 7 a.m.
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Wednesday at 12 p.m.
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Friday at 5 p.m.
Track which one gets the most views, saves, or clicks.
3. Use a Scheduling Tool with Data
Some apps like Later or Metricool analyse your actual engagement history and suggest top time slots.
🧠 Keep In Mind:
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Reels often perform better later (as they circulate longer)
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Lives & Stories work better when your audience is already active
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Posts with links (like LinkedIn) may work better during work hours
🧪 For Fitness Coaches:
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Try posting early mornings (pre-work gym crowd)
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Or evenings (when people plan for tomorrow)
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Test it over a 2-week window to see trends - don’t judge based on one post
🎯 Why This Works
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Timing helps your post get seen faster, which boosts performance
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It matches your content to your audience’s actual habits
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You stop wasting good content at the wrong times
🔧 Tool of the Day
Later - A scheduling platform that tells you the best time to post based on your account data.
It works with Instagram, TikTok, Pinterest, Facebook, and LinkedIn - ideal for fitness pros and small business owners who want smart posting, not guesswork
📣 Want Help With a Posting Plan That Fits Your Audience?
I help coaches, creatives, and product-based businesses find their sweet spot - content that hits at the right time for the right people. 📩 Let’s work together
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Daily AI Prompt to Try
Type this into your favourite AI program.
Today’s Business:
A fitness coach trying to increase reach on Instagram.
“What are the best times to post workout content on Instagram for a fitness coach targeting busy professionals? Suggest a test schedule and how to track results.”
Swap “fitness coach” with your niche and let the timing work for your audience.
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