This DM Strategy Landed Me 3 Clients Last Month

💬 DMs don’t have to be awkward to work.

If you’re waiting for people to ask about your offer, you might be missing clients who are ready - but hesitant.

The key? Start strategic conversations that feel natural, helpful, and lead to the next step - without being salesy.

Here’s the DM strategy that brought in 3 new clients last month - and how to make it work for you.

Today’s Business Example: A Nutritionist

You post food swaps, grocery hauls, and easy meal tips. People comment things like “Omg I needed this!” or “Where do I start?” - and then… nothing.

Instead of waiting, you send a friendly, targeted DM - not a cold pitch, just a warm next step.

✅ The 3-Step DM Strategy

1. Engage With Comments & Stories First

Reply genuinely:

“This smoothie trick has saved so many of my clients! Want the full plan?”

DM anyone who comments thoughtfully with a follow-up:

“Hey! So glad that meal plan tip helped - I’ve got a full guide I can send if you’d like?”

2. Ask a Simple, Direct Question

No hard sell - just a micro-conversion.

Examples:

“Would it help if I sent you a sample meal template?”
“Are you mostly looking for energy-boosting meals or weight loss support?”

This invites real conversation instead of ghosting.

3. Offer a Soft CTA

If they say yes? Lead to a freebie, booking link, or quick win.

“Here’s my free 3-day reset guide. If it feels like a good fit, I’ve got one spot open next week for 1:1 plans - want the details?”

✅ Why This Works

• Feels personal, not pushy

• Builds trust through genuine help

• Turns passive followers into warm leads

• Creates 1:1 connection that scales with systems (see tool below)

🧠 DM Tips That Don’t Feel Icky

• Use the person’s name

• Keep it short - one scroll max

• Use voice notes (great for personality and warmth)

• Avoid links in the first message

• Focus on value, not the sale

🔧 Tool of the Day

ManyChat – A smart DM automation tool for Instagram and Facebook.
Set it up to send free resources, booking links, or follow-ups when someone comments a keyword (like “plan” or “yes”).
Perfect for nutritionists, coaches, and creators who want more leads without more hours in the DMs.

📣 Want a DM Strategy That Actually Books Clients?

I help small business owners, freelancers, and coaches craft 1:1 messages that connect, convert, and scale.  📩 Let’s work together