Create a Canva Portfolio That Sells

Published on 8 June 2025 at 08:00

🖼️ If your portfolio is a Google Doc with bullet points - it’s time for a glow-up.

You don’t need a fancy website or PDF designer to show off your work. You just need Canva, a clean structure, and the right content.

Clients don’t want a masterpiece - they want to know what you can do for them. Fast.

Here’s how to build a portfolio in Canva that looks great and converts.

Today’s Business Example: A Virtual Assistant (VA)

You offer admin support, inbox management, and social media scheduling.
But your DMs always end with, “Can you send me your portfolio?”

This time, you say “Absolutely!” - and send a link that actually sells you.

✅ What to Include in a VA Portfolio

  1. Intro Slide
    Who you help + what you specialise in
    → “Helping online coaches stay organised, visible, and stress-free.”

  2. Services Snapshot
    Break it into categories: Admin, Content Support, Client Management
    → Use icons or checklists - not chunky paragraphs.

  3. Visual Samples
    Show content calendars, email templates, IG grid mockups, or Airtable dashboards.

  4. Client Love
    Short testimonials - even 1–2 lines with results like:
    → “She cut my inbox time by 75% in 2 weeks.”

  5. Your Process
    Quick 3-step rundown:
    → “Discovery Call → Strategy Plan → Weekly Execution”

  6. Packages or Next Steps
    Make it super clear:
    → “Start from £250/mo - book a call here”

🔧 How to Build It Fast in Canva

  • Use a Canva Doc for clickable links and text

  • Or use a Canva Presentation Template for more visuals

  • Add your brand colours, fonts, and photos

  • Export as a link or PDF - and make it mobile-friendly

🎯 Tip: Save as a template you can tweak per client!

🎯 Why This Works

  • Looks polished without hiring a designer

  • Shows instead of tells

  • Lets clients preview what it’s like to work with you

  • Builds confidence that you’re organised and professional

🔧 Tool of the Day

Canva Docs – A new way to create professional portfolios, service guides, or pricing decks - with built-in visuals, buttons, and easy sharing.
Perfect for virtual assistants, social media managers, and creatives who want to impress without stress.

📣 Want a Done-for-You Portfolio Template That Converts?

I help service-based pros design Canva portfolios that don’t just look good - they get you booked. 

 📩 Let’s work together

 

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Who Should Read This?

✅ Business Owners
✅ Startups
✅ Marketing, Finance, and Operations Pros
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📘 No fluff. Just real-world strategies you can start using today.

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Daily AI Prompt to Try

Type this into your favourite AI program.

Today’s Business:

A virtual assistant building a portfolio in Canva.

“List what should be included in a virtual assistant’s Canva portfolio to show services, client results, and process. Keep it simple and skimmable.”

Swap “virtual assistant” for your niche to generate your own layout.

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