Your Weekly Instagram Checklist

Published on 9 June 2025 at 08:00

🧠 Staring at the ‘New Post’ button again?

You don’t need a brand refresh or a full rebrand. You need a repeatable weekly checklist that helps you show up without second-guessing every caption.

Consistency isn’t about posting every day - it’s about posting with purpose.

Here’s your no-fluff, high-impact weekly checklist for Instagram that saves time, builds trust, and keeps clients coming in.

Today’s Business Example: A Wedding Planner

You're juggling floral mockups, seating charts, and back-to-back client calls - Instagram can’t eat up your entire week.

With this system, you can plan and post everything you need in just 1–2 hours a week.

✅ Weekly Instagram Checklist (Simplified)

1. Value Post (Builds Expertise)
Teach or share something helpful.
→ “3 Mistakes Couples Make When Picking a Venue”
🎯 Goal: Saves & shares

2. Behind-the-Scenes or Story Post (Builds Trust)
Show what it’s like to work with you.
→ “Mocking up table settings for a summer garden wedding!”
🎯 Goal: Connection

3. Promo or Testimonial Post (Builds Sales)
Remind people what you do & how you help.
→ “Still looking for a planner? I’ve got 1 date left for September 2025.”
🎯 Goal: DMs, clicks, bookings

4. Engagement Post (Boosts Reach)
Get people commenting.
→ “Which wedding trend would you skip: donut walls or live painters?”
🎯 Goal: Comments

5. Stories (Daily-ish, Low Effort)
Polls, countdowns, replies, quick tips
→ Bonus: Repost your latest post to Stories

🧠 Bonus: Optional Add-Ons

1 Reel (fun, trending, or educational)
1 Carousel (for detailed tips or visuals)
1 Live or Q&A (bi-weekly)

✅ Batch This Checklist

Use Monday to plan and schedule.

Tuesday → Carousel
Wednesday → BTS/Story
Friday → Promo
Sunday → Reel

That’s your week. Done and dusted.

🔧 Tool of the Day

Trello - Use Trello’s free boards to create a weekly IG content checklist. Drag-and-drop post ideas, attach your visuals, and mark off what’s done.
Perfect for busy wedding pros and creatives who want structure without overcomplicating.

📣 Want a Custom Weekly Content System That Doesn’t Burn You Out?

I help creatives and service-based businesses plan consistent, strategic content in less time - with fewer apps and more ease. 📩 Let’s work together

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Who Should Read This?

✅ Business Owners
✅ Startups
✅ Marketing, Finance, and Operations Pros
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Daily AI Prompt to Try

Type this into your favourite AI program.

Today’s Business:

A wedding planner managing Instagram content.

“Create a weekly Instagram checklist for a wedding planner to stay visible, build trust, and drive bookings — with minimal time investment.”

Replace “wedding planner” with your business and tweak the strategy to suit your schedule.