Reel Hooks That Grab Attention

⚡ You have 1.3 seconds to stop the scroll.

That’s how long the average viewer gives your Reel before they swipe away - unless your first line hits hard.

A great hook makes them watch. A better hook makes them stay.

Let’s fix your “Hey guys!” intro and replace it with scroll-stopping, product-loving, binge-worthy hooks.

Today’s Business Example: A Jewellery Maker

You post beautiful behind-the-scenes clips, sparkle close-ups, and design stories. But your views aren’t matching your quality.

Let’s plug in a better opening line and watch your retention soar.

✅ 10 Hook Prompts That Work for Reels

1. “I made this ring for someone who…”
   → Builds curiosity and emotion

2. “You won’t believe how this looked before polishing…”
   → Teases a transformation

3. “3 things you didn’t know about handmade jewellery…”
   → Adds value instantly

4. “POV: You just got engaged and want something different.”
   → Speaks to the dreamer

5. “This design took 6 hours — here’s what went wrong.”
   → Creates suspense and vulnerability

6. “This custom piece was inspired by a breakup.”
   → Juicy storytelling angle

7. “You’ve seen gold — but this? This is recycled sea glass.”
   → Spotlights your unique selling point

8. “Watch this stone come to life in 15 seconds.”
   → Visual tease + time-based curiosity

9. “My most-requested design (and why I almost stopped making it).”
   → Combines intrigue with relatability

10. “If you love subtle sparkle, this one’s for you…”
    → Niches down the viewer immediately

🎯 Hook Format Formula

[Problem/Tease/Surprise] + [Time Cue or POV]

💡 Example: “This custom ring is made from a spoon - here’s why.”

🔁 Where to Put Your Hook

• Text overlay within the first 1 second

• Match with a bold visual or action

• Reinforce with the caption to extend the narrative

🔧 Tool of the Day

CapCut - Add animated text, captions, and split-second cuts to keep attention.
This free mobile editor is perfect for makers, creators, and service providers who want high-impact edits without pro-level software.

📣 Want Help Writing Reels That Hook Viewers in Seconds?

I help product-based business owners and creators craft short-form videos that don’t just get views - they start conversations and bring in orders.  📩 Let’s work together