Fix Your Newsletter Engagement

📩 Your list is growing - but your open rates aren’t?

It’s one of the most common problems small business owners face:

“People sign up… but they don’t read.”

If your emails are getting ignored, unopened, or deleted, it’s time to rethink your email game - without overhauling everything.

Today’s Business Example: A Life Coach

You’ve got a small list of 400 subscribers.
You send a weekly mindset tip and a coaching spot reminder - but your last three emails got under 20% opens and zero replies.

Here’s how to fix that (and what not to do).

✅ 5 Quick Fixes for Better Email Engagement

1. Your Subject Line Needs Help
💬 Try curiosity, clarity, or benefit-based subject lines.
Instead of: “Weekly Coaching Notes”
Try: “What I Tell Clients Who Feel Stuck at 2 a.m.” or
“Read this if you're tired of journaling your way through burnout.”

2. Lead With a Hook, Not a Greeting
Skip: “Hi everyone, hope your week’s going well!”
Start with: “I nearly quit my business last summer. Here’s why I didn’t.”

3. Ask a Real Question
→ “Have you ever said yes to something just to avoid conflict?”
→ “What’s your default setting under pressure - freeze or overdeliver?”

4. Make It Feel Personal
Use first names in the intro. Write how you talk. Tell mini stories.

5. Include a Micro-CTA
→ Hit reply and tell me your word of the week
→ Click here to grab this 1-question mindset reset
→ Save this link if you’re not ready yet

⚠️ Engagement Killers to Avoid

• Burying the good stuff below the fold

• Making it all about you (instead of the reader)

• Writing too long without structure or breaks

• Sending only promos or links with no real insight

🔧 Tool of the Day

MailerLite – An easy-to-use email platform perfect for coaches, creatives, and solopreneurs.
Track open rates, A/B test subject lines, and set up automations without the tech overwhelm.

📣 Want Help Making Emails People Actually Read?

I help coaches, freelancers, and service providers build email content that connects, converts, and doesn’t sound like a sales page.  📩 Let’s work together