
You don’t have to dance, point at bubbles, or chase every trend to grow on TikTok.
In fact - the best-performing trends often come down to format, not choreography.
The key is this: don’t copy the trend - adapt it to your niche.
Here’s one TikTok format I use that works in any industry, builds trust, and takes under 15 minutes to film.
🎥 The Format: “Here’s What You Actually Need…”
You’ve seen it before:
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“Here’s what you actually need to know before buying your first camera”
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“Here’s what no one tells you about starting a product business”
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“Here’s what I’d do differently if I was starting again in 2025”
This format works because it’s:
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Relatable
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Rooted in expertise
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Scroll-stopping in the first 2 seconds
It hooks your viewer immediately - and gives you space to show up as the expert.
✅ How to Make It Your Own
Step 1: Pick a moment of honesty or a misconception in your industry
→ What do people think they need vs. what actually matters?
Step 2: Record yourself saying it like you’re talking to a friend
→ Be direct, casual, and skip the intro. Start mid-sentence.
Step 3: Add text on screen that mirrors your hook
→ “What you actually need to grow on TikTok in 2025”
Step 4: Add a 2–3 second CTA
→ “Follow for honest social tips” or “DM if you want help with this”
🎯 Pro Tip
Post the same video to:
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Instagram Reels
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Facebook Reels
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Pinterest Idea Pins
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YouTube Shorts
Same content. More reach. That’s how you make trends work for you - not run you.
🔧 Tool of the Day
CapCut – Edit your videos quickly with auto-captions, trendy templates, and transitions. It’s TikTok’s go-to editor - and it’s free.
📣 Want Reels & TikToks That Fit You, Not the Algorithm?
I help business owners show up confidently on video - with scripts and strategies that match your brand and save you hours. 📩 Let’s work together
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Daily AI Prompt to Try
Type this into your favourite AI program.
Write a 15-second TikTok script using the ‘Here’s what you actually need…’ format for a [insert your niche]. Make it sound conversational and clear, with a strong hook and simple CTA.”
Swap in your industry and you’ll have a script ready to film in minutes.
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