Why Your Freebie Isn’t Converting

You’ve spent hours creating a freebie.
You’ve set up the landing page, shared it in your Stories, added it to your link in bio...

But barely anyone signs up. And the ones who do? Crickets.

If your freebie isn’t converting, it’s not because it isn’t “good.”
It’s probably because it’s not specific enough - or not solving the right problem.

Here’s what I look for when I audit a freebie that’s underperforming.

✅ 1. It’s Too Broad

“Free Social Media Checklist” sounds helpful… but it’s vague.
Who is it for? What will it actually do?

Try:

• “7-Step Instagram Checklist for Busy Service Providers”

• “My Exact Content Creation Workflow (30 Minutes a Week)”

🎯 Niche it down. Make it clear. Show the result.

✅ 2. It Solves a Problem People Aren’t Thinking About Yet

If your freebie fixes a later-stage problem, people won’t grab it - because they don’t realise they need it yet.

For example:
→ A guide to optimising your analytics might sound smart…
But if your audience is still trying to figure out what to post, you’ve missed the mark.

You want to meet people at the pain point they’re actively feeling.

✅ 3. You’re Not Selling the Freebie Enough

If you only mention your freebie once or keep it buried in your bio, people won’t know it exists.

Try this:

• Walk through the freebie in a Story

• Share a DM you got from someone who used it

• Post a “before and after” result from applying it

• Include it in your welcome sequence and email signature

The freebie only works if people actually see it.

✅ 4. It’s Not Leading to the Next Step

A freebie should be the start of the conversation - not a dead end.

Ask yourself:

• Does it naturally lead to my offer or service?

• Is there a clear CTA to work with me?

• Am I checking in with subscribers or just letting them sit cold on the list?

If it’s not warming people up to buy from you, you’re giving away value with no return.

🔧 Tool of the Day

ConvertKit – Build simple opt-in forms, automated welcome sequences, and segment your audience so your freebie actually does its job: convert.

📣 Want a Freebie That Actually Brings in Clients?

I help business owners create lead magnets that don’t just grow your list - they start relationships that lead to sales.  📩  Let’s work together