Optimise Your Link in Bio for Bookings

You’ve got one link.
One little space to turn casual scrollers into actual clients.

So if your link in bio just goes to your homepage, you’re missing an opportunity.

Think of it like your shop window - if it’s cluttered, confusing, or generic, people walk straight past.

Here’s how I optimise my clients’ link in bio setups to get more clicks, conversions, and bookings.

✅ 1. Use a Landing Page - Not Just Your Website

Linking to your homepage forces people to figure out where to go next. Most won’t bother.

Instead, create a simple landing page that includes:

• Your top 1–3 offers

• A lead magnet/freebie

• A direct booking link

• A short “About Me” or photo for connection

Whether it’s on your site or with a tool like Stan Store or Later’s Link in Bio, the goal is clarity.

✅ 2. Put Booking Options Front and Centre

If you take appointments, consultations, or project inquiries - make that button big and obvious.

Call it:

• “Book a Call”

• “Work With Me”

• “Check My Services”

Don’t label it “Contact” or “More Info” - those get ignored.

✅ 3. Match Your Link Layout to Your Current Goals

If your focus this month is filling your services - put your service link first.
If you’re growing your list - put your freebie first.

Update your links regularly based on what you’re promoting. Your audience’s attention is short. Make it count.

✅ 4. Add Visual Cues

Whether you’re using Adobe Express to build a graphic or uploading a brand photo - make the page look like your brand.

Visual consistency builds trust. And trust leads to bookings.

🔧 Tool of the Day

Stan Store – A mobile-optimised link-in-bio tool that lets you sell offers, collect emails, and take bookings — all from one clean page. Ideal for service providers and creators.

📣 Want a Link in Bio That Books For You?

I help business owners design conversion-focused link in bio pages that guide visitors exactly where they need to go - no confusion, no dead ends.  📩  Let’s work together