90-Day Visibility Plan That Works

If your content strategy feels like “just post and hope,” I’ve got a better plan.

Real visibility doesn’t happen overnight - it’s built consistently over time.
And the easiest way to make that happen? A simple 90-day framework.

You don’t need to be everywhere, post daily, or hire a whole team.

Here’s the exact visibility plan I use with clients who want to be seen, remembered, and hired - without burnout.

✅ Month 1: Get Seen

Your goal is to show up regularly and start turning lurkers into followers.

Post types to focus on:

• Short-form video (Reels, TikTok, YouTube Shorts)

• Carousel with a “Save This” hook

• Story-style captions that show your process

Tips:

• Use trending sounds or formats on Reels

• Engage before and after posting to boost reach

• Post consistently 2–3x per week (don’t overdo it)

Visibility checkpoint:
→ Track profile visits and reach, not just likes.

✅ Month 2: Build Trust

You’ve shown up - now let them get to know you.
This month is all about connection and credibility.

Post types to focus on:

• Client results or testimonials

• Behind-the-scenes content

• "How I help” or “Why I do this” stories

• FAQs or myth-busting posts

Tips:

• Be human - not just helpful

• Add a “face to the name” with video or Stories

• Invite interaction: polls, questions, “reply if…”

Trust checkpoint:
→ Are you getting more saves, shares, replies, or DMs?

✅ Month 3: Convert + Repeat

Now you’ve got attention and trust - time to guide them to your offers.

Post types to focus on:

• Clear service posts with strong CTAs

• Freebie or lead magnet promotion

• Mini-launch content (what, who it's for, how to book)

Tips:

• Add urgency (limited spots, end-of-month availability)

• Use Stories to talk directly to your warm audience

• Include a CTA in every post - even if it’s soft

Conversion checkpoint:
→ Are people asking how to work with you? Booking? Joining your list?

🧠 Pro Tip: Repeat the Cycle Every Quarter

Visibility is a loop - not a ladder.
Rotate through these three phases every 90 days to stay top of mind and consistently book clients.

🔧 Tool of the Day

Notion – Use it to map your 90-day plan, save post ideas, track performance, and keep everything in one place. Bonus: it’s free and customisable for your workflow.

📣 Want a 90-Day Plan Done For You?

I help business owners show up with purpose - not panic posts.
If you’re ready to stop guessing and start growing, I’ll build a 90-day visibility strategy that fits your brand, audience, and goals.  📩  Let’s work together