
What Makes a Good Prompt?
Ever tried ChatGPT and felt like the results were... just OK?
You asked it for a caption and got something that sounded like a robot selling a smoothie.
The problem usually isn’t AI.
It’s the prompt.
A strong prompt is like a clear brief to your best assistant. When you know how to ask, the output improves instantly.
Today, I’m going to show you what makes a good prompt - and how to write one that actually sounds like you, supports your content strategy, and saves you hours each week.
✅ Why Most People Get Mid Results
Here’s what usually happens:
❌ Prompt: “Write me an Instagram caption about social media tips.”
👎 Result: Generic, boring, sounds nothing like your brand.
The fix? Give the AI more direction. You're not just asking for content - you're giving it context, tone, purpose, and audience.
✅ Anatomy of a Great Prompt
Here’s the structure I use with clients:
1. Your Role
Tell AI who you are and who you help.
“I’m a social media manager helping service-based business owners…”
2. The Purpose
What type of content do you want? Reels hook, caption, carousel outline, etc.?
3. The Topic or Message
Be specific about what you want the post to say or do.
4. The Audience
Explain who this is for - and what they care about.
5. The Tone
Tell AI the vibe you want. Casual? Professional? Witty? Warm?
6. The Format (Optional)
Ask for bullet points, paragraph, script, CTA, etc.
💬 Try This Prompt Template:
“I’m a [insert your role] helping [insert niche or audience]. I want to write a [caption/Reel hook/Story script] about [topic].
Make it sound [tone] and speak directly to [audience]. Keep it clear, helpful, and end with a soft call to action.”
✅ Bonus: Add Your Own Style
Once AI gives you the draft, edit it like you would a team member’s work.
Ask:
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Does this sound like something I would say?
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Can I add a personal detail or story?
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Is there too much fluff or jargon?
AI is a tool - you bring the human.
🔧 Tool of the Day
ChatGPT - Still my favourite for content planning, captions, hooks, and scripts. It’s not about using more tools - it’s about using one tool better.
📣 Want Help Writing Prompts That Actually Work?
I help business owners get more from AI - with custom prompt libraries and strategies that match your voice and goals. If you’ve tried ChatGPT but struggled to make it sound human, I can help. 📩 Let’s work together
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Daily AI Prompt to Try
Type this into your favourite AI program.
“I’m a [insert role] helping [insert niche]. I want to create a caption about [topic] that sounds [tone] and connects with [audience].
The goal is to [educate/inspire/promote/build trust]. Write in a clear, friendly voice and include a soft CTA.”
Try it with your next post idea - and tweak it until it feels like you.
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