Using AI To Boost Posts the Smart Way

Ever noticed that little "Boost Post" button pop up right after you publish?

It’s tempting - especially when Meta tells you this post is performing 85% better than others.
But here’s the thing:

Boosting every post is like throwing darts blindfolded.
Boosting the right post? That’s strategy - and it pays off.

Let me show you how to use AI to make smarter decisions about what to boost, when, and who to show it to.

🚫 Stop Boosting Just Because You Can

Boosting without a plan leads to:

• Wasted budget

• Low-quality engagement (likes with no clicks)

• Reaching people who will never become customers

Meta’s suggestions are automated. Your business? Isn’t.
It needs personalised strategy - and you can train AI to help you make the call.

✅ Start with These Boost-Worthy Posts

Not all content deserves a boost. Prioritise:

• Testimonials with proof (before & afters, reviews)

• Reels with strong saves or shares

• Educational posts with clear value

• Limited-time offers or launches

• Popular evergreen posts that still get engagement

These types of posts don’t just look good - they convert.

💬 The AI Prompt: Smarter Boosting Decisions

Use this AI prompt before spending a penny. It helps you decide:

• Which post to boost

• Who to target

• When to run it

• What result to aim for

“Act as a Facebook and Instagram ad strategist.
I want to boost a post, but only if it makes sense for my goals.
My business helps [describe your audience] with [describe your service or offer].

Based on this post [insert post text or summary], answer the following:
– Is this post worth boosting? Why or why not?
– What is the likely outcome (awareness, engagement, leads)?
– Suggest an ideal audience (location, interests, behaviours)
– What budget and duration should I consider for best results?

Please make the advice simple, strategic, and beginner-friendly.”

You can even copy-paste post captions into this prompt to analyse them on the spot.

🧠 Why This Works

Smart boosting = better ROI.

Because when you boost with a clear goal:

• You reach relevant people who actually care

• You don’t waste money on “vanity likes”

• You gather data you can reuse in real ads

• You train Meta’s algorithm to favour real engagement

Remember: boosting is paid visibility. Make it count.

🔧 Tool of the Day

Meta Ads Manager - If you’re only boosting through the “blue button,” Ads Manager gives you 10x the targeting power. You can:
✅ Save custom audiences
✅ Optimise for goals (traffic, leads, engagement)
✅ Compare performance over time
It’s worth learning - even if you just use it to boost smarter.

📣 Want Help Picking What to Boost?

I help business owners run smarter, low-budget boosts that actually get results - not just likes.
If you're unsure what to promote next, I’ll help you choose strategically.  📩Let’s work together