Use AI to Track What is Working on Social

Published on 6 August 2025 at 08:00

Be honest - when’s the last time you looked at your analytics and actually knew what to do next?

If your insights tab feels like a wall of numbers, you’re not alone.

But what if you could ask AI to read your stats and tell you:
– What’s working
– What’s not
– And what to try next?

That’s exactly what I help clients do - and you can do it too, even if you're not a data person.

πŸ“Š What to Track (Without Getting Overwhelmed)

Skip the spreadsheets and focus on what matters:

  • Top-performing posts (by reach, saves, shares, or clicks)

  • Best posting days/times

  • Reels views vs engagement

  • Link clicks or CTA responses

  • Follower growth patterns

  • Content types that actually convert

You don’t need to track everything - just enough to make smarter decisions.

πŸ’¬ The AI Prompt: “Analyse My Social Performance”

Copy this prompt into ChatGPT after pulling your stats from Instagram, TikTok, LinkedIn or Facebook.

“Act as a social media performance coach.
Here is a summary of my last month’s stats:
[Insert bullet points of performance data - follower growth, reach, top 3 posts, Reels views, link clicks, etc.]

I want to understand:
– What’s working well
– What content to create more of
– What to change or stop doing
– How to improve engagement next month

Provide insights, trends, and 3 specific recommendations for the next 30 days.”

This is where AI becomes your strategist - not just your writer.

πŸ” Pro Tip: Use Screenshots or Exported Data

You don’t need fancy software.
Just grab:

  • Screenshots from Instagram Insights

  • Post reach numbers from Facebook

  • Reels views vs engagement

  • Audience breakdown from LinkedIn or TikTok
    Put it into a quick bullet list - and hand it off to ChatGPT.

βœ… Why This Works

Using AI to analyse your stats gives you:

  • Objective insights (not just guessing what worked)

  • Customised recommendations based on your content

  • Confidence in what to repeat, tweak, or drop

  • A monthly performance check-in that feels doable

Analytics should guide your strategy - not stress you out.

πŸ”§ Tool of the Day

Metricool – An all-in-one analytics and scheduling platform.
Track performance across Instagram, TikTok, Facebook, LinkedIn, Pinterest, and YouTube - in one dashboard.
Bonus: Export reports to drop straight into your AI prompts.

πŸ“£ Want Help Tracking What’s Actually Working?

I work with business owners who want to grow smart - not just guess. If you’d love a monthly content performance check-in (without the overwhelm),  πŸ“©Let’s work together.

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πŸ’¬ Expert AI Prompt of the day

Type this into your favourite AI.

 

“Here are my last 10 posts with engagement data (reach, likes, saves, clicks).
Help me identify trends, what’s resonating, and what I should focus on next.
I want to grow my [platform] audience while staying true to my brand voice.”

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