When most people think of SEO (search engine optimisation), they think of blogs or websites.
But here’s the truth:
Social media and SEO are more connected than ever.
The right keywords and structure can get your content seen by more of the right people - even on platforms like Facebook, Instagram, TikTok, and LinkedIn.
And yes - AI can help you nail it without turning every post into a jargon-filled mess.
🤔 Wait, Does SEO Really Matter on Social?
Absolutely.
Here’s how search is showing up across platforms:
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Instagram: Keywords in captions and alt text impact discoverability
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TikTok: SEO-optimised descriptions help you show up in in-app AND Google search
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Pinterest: Literally built on keyword-based search
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LinkedIn: Search-friendly headlines increase profile and content views
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Facebook & Threads: Less important - but keywords still help clarify your niche
If you're not using keywords intentionally, you’re probably leaving visibility on the table.
💬 The AI Prompt: SEO for Social Content
Let AI do the heavy lifting when it comes to finding search-friendly phrasing:
“Act as a social media strategist with SEO experience.
I want to improve the visibility of my content on [Instagram / TikTok / Pinterest / LinkedIn].
My business helps [insert audience] with [insert offer].
Based on my niche, suggest:
– 10 high-traffic keywords I can naturally use in my captions
– 5 search-optimised post titles or hooks
– 3 topics that would likely rank well or be searched often by my audience
Keep the tone [friendly / expert / casual], and explain how to use the keywords in captions and visuals.”
This prompt gives you language that matches what people are already searching for.
✅ Why This Works
Social SEO matters because:
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People use Facebook, TikTok and Instagram like search engines
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SEO keywords help your posts get recommended or shown in Explore/search tabs
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Platforms prioritise clarity - and that’s what good keywords give them
And AI helps you stay strategic without keyword stuffing.
🔧 Tool of the Day
Ubersuggest - Pop in your niche and get free keyword ideas, traffic estimates, and SEO suggestions. Then plug the best ones into your AI prompts to create social-friendly captions that actually get seen.
📣 Want Help Making Your Social More Searchable?
I help business owners combine SEO strategy with scroll-stopping social media.
If you’re tired of shouting into the void, let’s make your content easier to find - and more likely to convert. 📩Let’s work together.
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💬 Expert AI Prompt of the day
Type this into your favourite AI.
“I’m writing a post about [insert topic].
Help me optimise it for Facebook, Instagram and TikTok search.
Suggest:
– A keyword-rich hook
– 3 related hashtags
– A caption that naturally includes relevant search terms
– A CTA that encourages saves or clicks”
This helps your content reach people who are actively searching for what you do.
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