How to Boost a Post That Gets Results

Boosting posts can be a great way to get more eyes on your content - but if you’ve ever thrown £10 at Facebook or Instagram and seen nothing happen, you’ll know it’s not as simple as pressing “Boost”.

The truth? Most people boost the wrong post, to the wrong people, at the wrong time.
And that’s why the money disappears with little to show for it.

🛠 Step 1: Choose the Right Post

The best posts to boost aren’t always the ones with the most likes.
Instead, look for:

• High engagement rate (comments, shares, saves - not just likes)

• A clear next step (link click, booking, enquiry)

• Relevance to your offer (don’t boost a meme unless you’re selling memes)

💡 Tip: Check Insights and boost posts that already show strong audience interaction - you’re amplifying success, not trying to revive a flop.

🛠 Step 2: Target the Right Audience

If you hit “Boost” and leave it on the default “People who like your Page”, you’re limiting yourself.
Instead, use Custom Audiences:

• Website visitors (retargeting)

• People who engaged with your Page or profile in the last 30 days

• Lookalike audiences based on your best customers

🛠 Step 3: Time It Right

Boost when your audience is most active, not just when you have 5 minutes free.
This is especially important for posts with a time-sensitive offer or event.

🛠 Step 4: Set a Clear Goal

Don’t just “boost to boost”.
Do you want:

• More engagement?

• Website clicks?

• Event sign-ups?
  Pick one goal per boost so you can measure results properly.

🧠 Expert AI Prompt of the Day

“I run a [insert business type] and want to boost a post on [Facebook/Instagram] to get [goal - e.g., bookings, sales, sign-ups].
My budget is [insert amount], and I want to reach people who [insert audience traits, e.g., live within 20 miles, are interested in X, Y or Z, or have engaged with my page].
Suggest:
– Which of my recent posts would be best to boost based on likely results
– The audience targeting setup that will give me the best ROI
– The optimal time to run the boost for maximum engagement.”

✅ Why This Works

• Data-driven – You’re boosting proven winners, not guessing.

• Targeted – Ads go to people most likely to care.

• Goal-focused – You can track and improve results.

• Budget-friendly – You spend smarter, not more.

🔧 Tool of the Day

Meta Business Suite – Use this free tool to create, schedule, and boost posts with advanced targeting options and performance tracking that go far beyond the basic “Boost” button.

📣 I Can Be Your Social Media Marketing Manager

Instead of boosting random posts and hoping for the best, let me create a boost strategy for you.
I’ll pick the right posts, define your audience, and set up campaigns that actually convert. 📩Let’s work together.