No Followers - Start With These 3 Post Types

If you’re starting from scratch on social media, staring at “0 followers” can feel intimidating. You might be thinking: “What’s the point of posting if no one’s there to see it?”

Here’s the truth: posting before you have followers is exactly what you should be doing. Your early posts lay the foundation for growth. They show up when people check your profile, they give new visitors a reason to stick around, and they train the algorithm to understand what your content is about.

But not all content is equal. Some types of posts are more effective than others when you’re building from zero. If you want traction, start with these three powerful post types that work on Instagram, Facebook, LinkedIn, TikTok, and even Pinterest.

1. Value Posts (Show You Know Your Stuff)

When you’re new, people don’t yet trust you. That’s where value posts come in. These are quick, practical tips that help your audience solve a problem.

Examples:

• A 3-step process for getting more website clicks.

• A “Did you know?” fact about your industry.

• A simple checklist that makes your audience’s life easier.

These posts position you as the expert. Even if only a handful of people see them, they start to associate you with useful knowledge. And when people share or save them, your reach grows.

💡 Pro Tip: Use carousels for tips. They perform well on Instagram and LinkedIn, and you can repurpose them into short videos for TikTok.

2. Storytelling Posts (Show You’re Human)

Followers don’t just connect with businesses - they connect with people. Storytelling is the fastest way to bridge that gap. Share experiences, struggles, and small wins that your audience can relate to.

Examples:

• Why you started your business.

• A lesson you learned from a challenge.

• A client success story (even a small one).

When you show your “human side,” people see more than a faceless brand. They see you. And that’s what makes them want to follow, comment, and eventually buy.

💡 Pro Tip: Keep stories short and structured. Use “Problem → Shift → Result” to keep people reading.

3. Engagement Posts (Get People Talking)

Your early posts should also invite interaction. Engagement tells the algorithm that your content is worth pushing out. And when you’re starting out, you need every little signal working in your favour.

Examples:

• Polls (Instagram, LinkedIn, X).

• “This or That” choices (Pinterest graphics, Stories).

• One-question captions like: “What’s the one tool you couldn’t live without?”

These posts spark quick comments and make people feel involved, even if they don’t know you yet. And the best part? Engagement posts often get boosted visibility, which means more chances of landing new followers.

Why These 3 Post Types Work

• Value posts attract new people by being useful.

• Stories build trust and connection.

• Engagement posts train algorithms to reward you with reach.

Together, they create a strong mix of credibility, relatability, and interaction - the three things you need most when you’re building an audience from zero.

🧠 Expert AI Prompt of the Day

“I’m starting a new social media account for [insert niche]. Generate 3 post ideas for:
– A value tip post
– A personal storytelling post
– An engagement-focused post (like a poll or question)
Make them platform-ready for Instagram, LinkedIn, and TikTok. Keep them under 150 words each and add a suggested hook for each.”

💡 Refinement tip: Follow up with -

“Now rewrite these in 3 tones: professional, conversational, and witty.”

This gives you multiple variations so your content doesn’t feel repetitive as you grow.

🔧 Tool of the Day

Later – Later is a social media scheduling tool that makes it easy to plan and auto-post across platforms. When you’re building from zero, consistency is key, and scheduling saves you hours each week.

📣 I Can Be Your Social Media Marketing Manager

Building from zero doesn’t have to feel overwhelming. These 3 post types give you a starting point, but if you want to grow faster with a clear, personalised content plan, that’s where I can help. I work with business owners to create social strategies that actually get seen, get engagement, and bring in clients.

📩Let’s work together.