If you've priced up social media management, you've probably noticed the numbers vary wildly. Some agencies charge £2,000 a month. Some freelancers charge £50. Here's what actually affects the price, based on real packages.
1 Platform Package
This covers one business platform: Facebook, Instagram, TikTok, LinkedIn, or X. You get up to one post a day, seven days a week, with images and video created for you.
This suits a business that's active on one main platform and just needs it run properly instead of posted to occasionally.
Up To 3 Platforms Package
This covers up to three platforms at once, with the same daily posting schedule and image and video creation. Instead of managing three separate accounts yourself, everything is planned and posted in one place.
This suits a business with customers spread across different platforms, for example a trade business active on Facebook and Instagram, with a LinkedIn presence for commercial clients.
3 Platforms Plus Monthly Blog
This includes everything in the three platform package, plus one blog post a month. The blog gets promoted across your social channels too, so it's not just sitting on your website unseen.
This suits a business that wants to build search engine visibility alongside social media, since blog content is one of the strongest ways to rank locally on Google.
Blogging Only
Just the blog, one post a month as standard, with extra posts available if you need them. Each blog includes images and video suited to the content. Useful if your social media is already handled but your website content has gone stale.
Why Prices Vary So Much
The gap between a £50 a month freelancer and a £2,000 a month agency usually comes down to three things: how many platforms are covered, whether content is actually created for you or just scheduled from what you send over, and whether there's a person planning strategy behind it or just posting at random.
Cheap options often mean generic content, no video, or posting without a plan. Expensive options often mean you're paying for a large team and overhead you don't need as a small business.
What to Ask Before You Hire Anyone
Ask how many posts a week are included and on how many platforms. Ask whether images and video are created for you or if you need to supply them. Ask if there's a strategy behind the posting or just a schedule. Ask how performance gets reported back to you.
Why Posting Consistency Matters More Than Price
Inconsistent posting is the most common reason small business social media fails. A page that posts three times one week and nothing for a month looks abandoned, and customers notice. The value in paying for management isn't just the content, it's the consistency that comes from someone else being responsible for it every day.
Based in Magherafelt
Lanoc Web Design manages social media for businesses across Northern Ireland, built around four goals: educating your audience, promoting your services, connecting with your community, and encouraging engagement. No abandoned pages, no last-minute panic posts.
Get in touch for a free consultation and a package built around your business.
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