The Local Business Website Scorecard

Twelve checks that decide whether local customers find you, trust you, and call you. Tick what's true. Get your score.

2 minute check 12 questions Built for local trades & service businesses

01 Can they find you on Google

You've claimed your Google Business Profile and filled in your hours, phone, and photos.

You have 20 or more Google reviews, with at least one from the last month.

You show up on the map when you search your main service plus your town.

Your name, address, and phone number match everywhere they appear online.

02 Does your website work

On a phone, your number is one tap to call.

Your site loads in under 3 seconds.

Your site fits a phone screen with no pinching or sideways scrolling.

Within 5 seconds, a visitor knows what you do and where you work.

03 Does it turn visitors into calls

People can book or send an enquiry without picking up the phone.

Real reviews or photos of your own work show across the site, not just the homepage.

The towns and areas you cover are named in the text, not just implied.

Every page tells the visitor exactly what to do next.

Your breakdown

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