Before you post anything, ask this

✍️ Before you post anything, ask this:

“Why would my ideal client care about this today?”

This one question can instantly improve your captions, carousels, Reels - and most importantly, your results.

It turns random posting into relevant connection.

Today’s Business Example: A Career Coach

You’re helping professionals break into new industries, update CVs, and prep for interviews. You want to post helpful content, but your tips sometimes get scrolled past.

So before you write anything, ask:
“Why would a mid-level professional care about this today?”

That small shift keeps your content focused on your audience’s pain point - not your posting schedule.

✅ Ask Before You Post:

1. Why now?
→ Is this a real-time challenge or seasonal struggle?
“It's June – time for mid-year reviews. What do they need to hear this week?”

2. What do they need next?
→ Does this move them from confused → confident?

3. Is this for me or them?
→ Am I posting to fill a gap, or because it solves their actual problem?

🧠 Career Coach Example

Instead of posting:
❌ “How to write a better cover letter”

Try:
✅ “Still applying and hearing nothing back? This is the sentence I’ve helped 10 clients add to get interviews fast.”

Now it feels urgent, useful, and clickable.

🔁 Bonus Tip: Turn the question into your hook

Start your post with:

“Wondering why no one's replying to your applications?”
“Still thinking ‘maybe next quarter’ about quitting your job?”
“Tired of being ‘almost’ hired?”

You’ve met them where they’re at - and invited them in.

🔧 Tool of the Day

AnswerThePublic – Plug in a topic like “career change” or “interviews” and see what your audience is actually searching for online.
Use it to craft content they’re already curious about.

📣 Want to Create Content That Connects - Not Just Fills the Feed?

I help coaches and creatives write content that starts with why - and ends with clicks, saves, and booked calls.  📩 Let’s work together