🤐 You’ve got something great to sell… but saying it out loud feels awkward?
You're not alone. Most small business owners struggle to promote themselves consistently without feeling salesy.
The secret? You don’t need to be louder - just clearer and more useful.
Here are 3 ways to confidently share your offer this week (that don’t involve shouting “Buy Now!” into the void).
Today’s Business Example: A Freelance Photographer
You’ve just opened up 2 weekend mini-shoot slots and you’re hoping to fill them. But your last promo post got a few likes - and zero bookings.
Let’s fix that with low-pressure, high-conversion content that leads naturally to the offer.
✅ 3 Ways to Talk About Your Offer (Without Sounding Pushy)
1. Tell a Story, Then Invite
➡ People buy results, not services. Share what happened after someone booked you.
“I photographed this couple on a rainy Sunday - and the images turned out so soft and dreamy, they rebooked for autumn. I’ve got two more slots open next weekend if you want in!”
Why it works:
It creates FOMO and makes the offer part of the narrative, not the pitch.
2. Give Value, Then Mention Your Service
➡ Offer a quick tip or insight your audience can use right now.
“Planning an outdoor shoot? Aim for golden hour - the light does half the work. P.S. I’ve got 2 openings left this month for location minis!”
Why it works:
You’re helping first, then gently suggesting a next step.
3. Use a Client’s Words
➡ Let someone else “sell” your offer through their testimonial.
“I hate being in front of a camera but you made it so easy. I’m obsessed with every photo.”
This DM from a recent mini-session made my whole week. If you feel the same way about being photographed - I’ve got two cosy outdoor sessions open!
Why it works:
Social proof = instant trust. It doesn’t feel promotional because it’s real.
🔧 Tool of the Day
Stan Store – A super clean, mobile-first link-in-bio tool that lets you display services, digital products, freebies, and more - with checkout built in.
Perfect for photographers, coaches, and creators who want to sell without sounding like a store.
📣 Want Content That Sells Without Feeling Salesy?
I help creatives and service pros craft content that connects first - and converts second. 📩 Let’s work together
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Who Should Read This?
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✅ Startups
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Daily AI Prompt to Try
Type this into your favourite AI program.
Today’s Business:
A freelance photographer promoting mini-sessions on Instagram.
“Write 3 Instagram captions a freelance photographer can use to promote mini-shoots without sounding salesy. Include a story, a tip, and a testimonial format.”
Swap “photographer” with your niche to write offers that feel effortless.
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