What to Do When Engagement Drops

Let’s talk about the panic dip.

You’re posting consistently, the content looks good, you’re even using trending audio… and yet - your likes, comments, shares? Nothing...

Here’s the truth I remind my clients of all the time:
📉 An engagement dip doesn’t mean your strategy is broken.

But it is a good time to pause, check in, and adjust.

2. Revisit Your Last High-Performing Posts

Scroll back and ask:

• What topic got the most saves or comments?

• Was there a format that hit harder (carousel, story, Reel)?

• Did I sound more like me in those posts?

Recreate the energy, not just the format.

3. Ask Your Audience to Re-engage (Softly)

Try this in Stories or captions:

“Have you found [your content type] helpful lately? Hit reply or drop an emoji if you’re still here 👀”

It reminds people to interact without begging for likes.

4. Stop Obsessing Over Likes

Instagram especially has throttled likes as an engagement metric.
Prioritise:

• Saves and Shares (valuable content)

• Replies and DMs (community)

• Profile Visits (conversion)

Sometimes the quietest posts convert the best. Don’t delete them.

5. Switch Up the Format - Not the Message

Try delivering the same message as:

• A carousel instead of a caption

• A 7-second Reel with text overlay

• A poll or quiz in Stories

If they’re not responding to the format, change how it shows up - not what you’re saying.

🔧 Tool of the Day

[Instagram Insights (Pro Tip)]
Use the “Accounts Engaged” and “Shares” sections to see what’s actually working. Stop chasing vanity metrics - track what drives action.

💡 Final Word (from me to you)

Engagement dips happen to everyone - creators, brands, even me.
But that doesn’t mean your audience is gone. They’re just quieter.

And if you’re tired of doing all the posting, tracking, and fixing yourself?
That’s exactly what I’m here for.

📩 Let’s talk about getting your socials back on track - and off your plate. Let’s work together