How to Repurpose Without Repeating

Published on 20 June 2025 at 08:00

Let’s clear this up:
Repurposing doesn’t mean reposting the same thing over and over.

It means taking one strong idea and reshaping it so it feels fresh across different platforms - and to different people.

You don’t need 20 ideas a week. You need one idea, shown 5 smart ways.

Here’s how I help clients (and myself) do it without sounding like a broken record.

✅ Step 1: Start With a Core Message

Pick one strong piece of content that worked well:

  • A carousel that got lots of saves

  • A Reel with high watch time

  • A caption that sparked DMs

That’s your “pillar” for the week.

✅ Step 2: Shift the Format, Not the Message

Say your original post was a list of tips. You can now:

  • Turn it into a Reel showing the same tips visually

  • Create a Story series asking followers to vote on each tip

  • Post a quote graphic pulling one key line from the list

  • Expand it into a blog or long-form caption with context

  • Start a thread (on LinkedIn or X) diving into each point

Same idea. Different entry points. No repetition.

✅ Step 3: Reframe for a Different Audience Angle

Change the lens, not the topic:

  • Original: “How to stay consistent on social”

  • New takes:

    • “What I tell overwhelmed clients about staying consistent”

    • “The advice that finally helped me stop ghosting my account”

    • “3 myths about consistency I wish I’d known earlier”

Now your audience hears the same message in a new way - and that’s what builds trust.

✅ Step 4: Match the Platform’s Energy

Don’t treat all platforms the same. Here’s how I shift tone:

  • Instagram → Visual, quick, friendly

  • LinkedIn → Strategic, insight-focused, story-led

  • Facebook → Relatable, casual, conversational

  • Pinterest → Informative and keyword-rich

  • TikTok → Fast-paced, hook-heavy, personality-forward

You're not copying - you're translating.

🔧 Tool of the Day

ContentDrips – A handy tool for turning your original post into quote graphics, short clips, carousel templates, and more. Great for quick visual repurposing without extra design work.

📣 Tired of Reinventing the Wheel for Every Post?

I help business owners repurpose their best content into fresh, scroll-stopping posts across every platform — without repeating themselves or burning out.  📩  Let’s work together

 

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Daily AI Prompt to Try

Type this into your favourite AI program.

“Take this Instagram caption about [insert your topic], and reframe it into a LinkedIn post, a Pinterest pin description, and a short-form video script - each with a slightly different tone and hook, but the same core message.”

 

Use this to build more content from one idea without repeating yourself.

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