
Let’s clear this up:
Repurposing doesn’t mean reposting the same thing over and over.
It means taking one strong idea and reshaping it so it feels fresh across different platforms - and to different people.
You don’t need 20 ideas a week. You need one idea, shown 5 smart ways.
Here’s how I help clients (and myself) do it without sounding like a broken record.
✅ Step 1: Start With a Core Message
Pick one strong piece of content that worked well:
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A carousel that got lots of saves
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A Reel with high watch time
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A caption that sparked DMs
That’s your “pillar” for the week.
✅ Step 2: Shift the Format, Not the Message
Say your original post was a list of tips. You can now:
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Turn it into a Reel showing the same tips visually
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Create a Story series asking followers to vote on each tip
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Post a quote graphic pulling one key line from the list
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Expand it into a blog or long-form caption with context
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Start a thread (on LinkedIn or X) diving into each point
Same idea. Different entry points. No repetition.
✅ Step 3: Reframe for a Different Audience Angle
Change the lens, not the topic:
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Original: “How to stay consistent on social”
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New takes:
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“What I tell overwhelmed clients about staying consistent”
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“The advice that finally helped me stop ghosting my account”
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“3 myths about consistency I wish I’d known earlier”
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Now your audience hears the same message in a new way - and that’s what builds trust.
✅ Step 4: Match the Platform’s Energy
Don’t treat all platforms the same. Here’s how I shift tone:
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Instagram → Visual, quick, friendly
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LinkedIn → Strategic, insight-focused, story-led
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Facebook → Relatable, casual, conversational
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Pinterest → Informative and keyword-rich
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TikTok → Fast-paced, hook-heavy, personality-forward
You're not copying - you're translating.
🔧 Tool of the Day
ContentDrips – A handy tool for turning your original post into quote graphics, short clips, carousel templates, and more. Great for quick visual repurposing without extra design work.
📣 Tired of Reinventing the Wheel for Every Post?
I help business owners repurpose their best content into fresh, scroll-stopping posts across every platform — without repeating themselves or burning out. 📩 Let’s work together
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Daily AI Prompt to Try
Type this into your favourite AI program.
“Take this Instagram caption about [insert your topic], and reframe it into a LinkedIn post, a Pinterest pin description, and a short-form video script - each with a slightly different tone and hook, but the same core message.”
Use this to build more content from one idea without repeating yourself.
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